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Ultimate Glow Shots Vitamin C Infused Liquid Eyeshadow Feelin' Grape dupes and alternatives NYX Professional Makeup

Purple · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: MAC Cosmetics Matte Eyeshadow Darkroom

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
NYX Professional Makeup
Feelin' GrapeChange shade
Colour family, undertone and depth: Purple · Cool · Deep / dark
Finish and pigmentation: Metallic
The match
MAC Cosmetics
Darkroom
Colour family, undertone and depth: Purple · Cool · Deep / dark
Finish and pigmentation: Metallic · Opaque
Shade match
78out of 100
Colour
68
Depth
80
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26Ulta BeautyUlta Beauty
Costs $14 more

Your shade $12 at Ulta Beauty

Closest overall alternative: Smashbox Always On Cream Eye Shadow Stick Big Flirt

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
NYX Professional Makeup
Feelin' GrapeChange shade
Colour family, undertone and depth: Purple · Cool · Deep / dark
Finish and pigmentation: Metallic
The match
Smashbox
Big Flirt
Colour family, undertone and depth: Purple · Cool · Medium
Finish and pigmentation: Metallic · Buildable
Overall match
75out of 100
Shade (Shade match)
74
Finish (Finish, pigmentation & format)
93
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
40
Best price
$25Ulta BeautyUlta Beauty
Costs $13 more

Your shade $12 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Small Glitter Eyeshadow

    Can't Stop Don’t Stop
    Shade match 70
    $26Ulta BeautyUlta BeautyCosts $14 more

    Matches: Claims crease resistanceBoth claim comfort

    Differences: Noticeably different swatch colourPowder rather than liquid (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    71
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Glitter

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Powder rather than liquid (format) · 12-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Fearless
    Shade match 62
    $11.99Ulta BeautyUlta Beauty(product price)$0.01 less (0%)

    Matches: Same cool undertoneClaims crease resistance

    Differences: Noticeably different swatch colourLighterStick rather than liquid (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    78
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Stick rather than liquid (format) · 24-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: shimmer lilac

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Caviar Stick Eyeshadow

    Dusk
    Shade match 56
    $34SephoraSephoraCosts $22 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourPlum rather than purpleStick rather than liquid (format)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    78
    Wear & performance
    40
    Comfort & skin suitability
    80

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · Stick rather than liquid (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: dusty plum

    Medium confidence· Digital match

    View match
  4. #6 · Urban Decay

    24/7 Eyeshadow

    Set List
    Shade match 63
    $23SephoraSephoraCosts $11 more

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourDuochrome rather than metallic (finish)Powder rather than liquid (format)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    66
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Duochrome rather than metallic (finish) · Powder rather than liquid (format) · 12-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: deep purple shimmer with blue shift

    Medium confidence· Digital match

    View match
  5. #7 · Urban Decay

    24/7 Eyeshadow

    Free Bird
    Shade match 59
    $23Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourLighterPowder rather than liquid (format)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than liquid (format) · 12-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: sheer lilac shimmer

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Small Shadeshift Chrome Eyeshadow

    Ethereal
    Shade match 38
    $28Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same finish: metallicBoth claim comfort

    Differences: Noticeably different swatch colourDeeperCream rather than liquid (format)

    Score details
    Shade match
    38
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    100

    Visibly different colour · Metallic

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Cream rather than liquid (format)

    Medium confidence· Digital match

    View match
  7. #9 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    WISTERIA GLOW
    Shade match 46
    $34SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame finish: metallicClaims waterproof

    Differences: Noticeably different swatch colourLighterStick rather than liquid (format)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Stick rather than liquid (format) · 12-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: metallic royal purple

    Medium confidence· Digital match

    View match
  8. #10 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    56S Mahogany
    Shade match 41
    $39SephoraSephoraCosts $27 more

    Matches: Same cool undertoneSame format: liquidClaims crease resistance

    Differences: Noticeably different swatch colourPlum rather than purple16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    41
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · 16-hour wear rather than not listed (longevity)

    Retailer shade note: deep burgundy shimmer

    Medium confidence· Digital match

    View match
  9. #11 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    13 Iris Shimmer
    Shade match 51
    $15SephoraSephoraCosts $3 more

    Matches: Claims waterproof

    Differences: Noticeably different swatch colourStick rather than liquid (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    78
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Stick rather than liquid (format) · 12-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: 13 Iris Shimmer

    Medium confidence· Digital match

    View match
  10. #12 · about-face

    Fractal Glitter Eye Paint

    Deep Space
    Shade match 41
    $18Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same cool undertoneSame finish: metallicClaims crease resistance

    Differences: Noticeably different swatch colourLighterPlum rather than purple

    Score details
    Shade match
    41
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Cream rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: deep plum

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    14 Purple Shimmer
    Shade match 49
    $15SephoraSephoraCosts $3 more

    Matches: Same cool undertoneClaims waterproof

    Differences: Noticeably different swatch colourDeeperStick rather than liquid (format)

    Score details
    Shade match
    49
    Finish, pigmentation & format
    78
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Stick rather than liquid (format) · 12-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: 14 Purple Shimmer

    Medium confidence· Digital match

    View match
  12. #14 · Clinique

    All About Shadow Quad Eyeshadow

    Going Steady

    Matched on pan 2

    Shade match 51
    $44Ulta BeautyUlta BeautyCosts $32 more

    Matches: Claims crease resistance

    Differences: Noticeably different swatch colourDeeperPowder rather than liquid (format)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  13. #15 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Lavender
    Shade match 41
    $34SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame finish: metallicClaims crease resistance

    Differences: Noticeably different swatch colourLighterStick rather than liquid (format)

    Score details
    Shade match
    41
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Stick rather than liquid (format) · 24-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: a bright lavender

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    All About Shadow Duo Eyeshadow

    Beach Plum

    Matched on the deeper eyeshadow pan

    Shade match 47
    $35Ulta BeautyUlta BeautyCosts $23 more

    Matches: Claims crease resistance

    Differences: Noticeably different swatch colourLighterPowder rather than liquid (format)

    Score details
    Shade match
    47
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  15. #17 · Revlon

    Glimmer Liquid Shadow

    In Your Orbit
    Shade match 32
    $11.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same format: liquidClaims crease resistanceBoth claim comfort

    Differences: Noticeably different swatch colourPlum rather than purple24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    32
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · 24-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  16. #18 · Violette_Fr

    PLUME EYESHADOW Feather Matte Veil + Feather Shimmer Veil

    Orchidée Céleste
    Shade match 39
    $32SephoraSephoraCosts $20 more

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourLighterCream rather than liquid (format)

    Score details
    Shade match
    39
    Finish, pigmentation & format
    80
    Wear & performance
    50
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cream rather than liquid (format) · Does not claim comfort

    Retailer shade note: Luminous Orchid Purple

    Medium confidence· Digital match

    View match
  17. #19 · Milani

    Gilded Eyeshadow Sticks

    Plum
    Shade match 27
    $11.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same cool undertoneSame finish: metallicClaims crease resistance

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    27
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    100

    Visibly different colour · Metallic

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Cream rather than liquid (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: plum

    Medium confidence· Digital match

    View match
  18. #20 · Bobbi Brown

    Crystal Eyes Shimmer Eyeshadow Stick

    Violet
    Shade match 42
    $34SephoraSephoraCosts $22 more

    Matches: Same cool undertoneClaims crease resistanceClaims hydration

    Differences: Noticeably different swatch colourStick rather than liquid (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    42
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Glitter · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Stick rather than liquid (format) · 12-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: sparkling dusty lavender

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Frost Eyeshadow

    Cranberry
    Shade match 43
    $26Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same cool undertoneClaims crease resistance

    Differences: Noticeably different swatch colourPlum rather than purplePowder rather than liquid (format)

    Score details
    Shade match
    43
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · Powder rather than liquid (format) · 8-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: red-plum with pink shimmer

    Medium confidence· Digital match

    View match
  20. #22 · about-face

    Fractal Glitter Eye Paint

    Unfazed
    Shade match 32
    $18Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same finish: metallicClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourLighterCream rather than liquid (format)

    Score details
    Shade match
    32
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cream rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: vibrant orchid

    Medium confidence· Digital match

    View match
  21. #23 · MERIT

    Solo Shadow Cream Eyeshadow

    Social
    Shade match 33
    $26SephoraSephoraCosts $14 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourMauve rather than purpleCream rather than liquid (format)

    Score details
    Shade match
    33
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than purple · Cream rather than liquid (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: soft mauve

    Medium confidence· Digital match

    View match
  22. #24 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Rule Of Plum
    Shade match 28
    $10.50Ulta BeautyUlta Beauty$1.50 less (13%)

    Matches: Same cool undertoneSame finish: metallicClaims crease resistance

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    28
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    80

    Visibly different colour · Metallic

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Cream rather than liquid (format)

    Retailer shade note: deep rich plum

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Eggplant
    Shade match 32
    $6Ulta BeautyUlta Beauty(product price)$6 less (50%)

    Matches: Same cool undertoneSame finish: metallicClaims crease resistance

    Differences: Noticeably different swatch colourLighterStick rather than liquid (format)

    Score details
    Shade match
    32
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Metallic

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: violet

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Dazzleshadow Eye Shadow Stick

    Black Ice
    Shade match 39
    $29SephoraSephoraCosts $17 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourDeeperStick rather than liquid (format)

    Score details
    Shade match
    39
    Finish, pigmentation & format
    78
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Stick rather than liquid (format) · 12-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: blackened purple with multicoloured pearls

    Medium confidence· Digital match

    View match
  25. #27 · Morphe

    ChromaPlus Eyeshadow Trio

    Jean Spirited

    Matched on pan 3

    Shade match 33
    $13Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: metallicClaims crease resistance

    Differences: Noticeably different swatch colourDeeperPowder rather than liquid (format)

    Score details
    Shade match
    33
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Powder rather than liquid (format) · Does not claim comfort

    Retailer shade note: deep gold and navy

    Medium confidence· Digital match

    View match
  26. #28 · Revlon

    Glimmer Liquid Shadow

    Once In A Blue Moon
    Shade match 26
    $11.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same cool undertoneSame format: liquidClaims crease resistance

    Differences: Noticeably different swatch colourLighterBlue rather than purple

    Score details
    Shade match
    26
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Blue rather than purple · 24-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  27. #29 · Ulta Beauty Collection

    Eyeshadow Singles

    Luxury
    Shade match 36
    $9Ulta BeautyUlta Beauty(product price)$3 less (25%)

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourDeeperPowder rather than liquid (format)

    Score details
    Shade match
    36
    Finish, pigmentation & format
    73
    Wear & performance
    50
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Powder rather than liquid (format) · Does not claim comfort

    Retailer shade note: deep purple shimmer

    Medium confidence· Digital match

    View match
  28. #30 · Ulta Beauty Collection

    Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow

    Lavendar Luster
    Shade match 31
    $16Ulta BeautyUlta BeautyCosts $4 more

    Shimmer

    Differences: Noticeably different swatch colourLighterPlum rather than purple

    Score details
    Shade match
    31
    Finish, pigmentation & format
    80
    Wear & performance
    50
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Cream rather than liquid (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  29. #31 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Provence
    Shade match 63
    $28Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same cool undertoneClaims hydration

    Differences: Noticeably different swatch colourMatte rather than metallic (finish)Stick rather than liquid (format)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    13
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than metallic (finish) · Stick rather than liquid (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: medium purple matte

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

MAC Cosmetics Matte Eyeshadow in Darkroom, against NYX Professional Makeup Ultimate Glow Shots Vitamin C Infused Liquid Eyeshadow in Feelin' Grape. Every attribute compared, with its share of the score.

ComparedYour shadeFeelin' GrapeClosest shade matchDarkroomScore
Shade match55% of overall78
Colour68#8d4d8d#975d96Slight colour differenceColour difference 5.2 (0 is identical)
Depth80Deep / darkDeep / darkSome differenceDepth difference 7.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared85
Finish100MetallicMetallicSameSame metallic finish
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format20LiquidPowderDifferentPowder rather than liquid
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 74/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Matte Eyeshadow in Darkroom.

Same or better

  • Same cool undertone
  • Same finish: metallic
  • Claims crease resistance

Different

  • Small colour difference on the swatch
  • Runs lighter
  • Powder format instead of liquid
  • 8-hour wear longevity instead of not listed
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listedcool purple
BaseWater-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Why the closest overall alternative works

Smashbox Always On Cream Eye Shadow Stick in Big Flirt, against NYX Professional Makeup Ultimate Glow Shots Vitamin C Infused Liquid Eyeshadow in Feelin' Grape. Every attribute compared, with its share of the score.

ComparedYour shadeFeelin' GrapeClosest overall alternativeBig FlirtScore
Shade match55% of overall74
Colour63#8d4d8d#a6549eSlight colour differenceColour difference 5.9 (0 is identical)
Depth78Deep / darkMediumSome differenceDepth difference 7.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared93
Finish100MetallicMetallicSameSame metallic finish
Pigmentationnot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format60LiquidCreamSome differenceCream rather than liquid
Wear & performance10% of overall · 1 of 3 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 75/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Cream Eye Shadow Stick in Big Flirt.

Same or better

  • Same cool undertone
  • Same finish: metallic

Different

  • Small colour difference on the swatch
  • Runs lighter
  • Cream format instead of liquid
  • Long-wearing longevity instead of not listed
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedmetallic violet
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Where to buy

Closest shade match

MAC Cosmetics Matte Eyeshadow Darkroom

Best price
$26Ulta BeautyUlta Beauty
Costs $14 more

Your shade $12 at Ulta Beauty

Closest overall alternative

Smashbox Always On Cream Eye Shadow Stick Big Flirt

Best price
$25Ulta BeautyUlta Beauty
Costs $13 more

Your shade $12 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.