Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
7 of 32 matches
Only showing matches in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $49 at Ulta Beauty
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta Beauty
Sephora$40 · out of stockView at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $49 at Ulta Beauty · product price; shade not separately priced
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $7 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Retailer shade note: extra light with neutral warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (31%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: light skin w/golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishContains listed fragrance
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: light complexion with warm yellow undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephora$7 less (14%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$13 less (27%)Matches: Very close colourSame medium coverageClaims 16-hour wear
Differences: Olive rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed
Retailer shade note: Fair Olive
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraThe closest shade to Ogee Complexion Perfecting Serum Foundation Aspen 1.00W (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 02 W
$32
100
$12.99
Cannelle
1N00
$35
Almond
$36
20S light sand
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 140, against Ogee Complexion Perfecting Serum Foundation in Aspen 1.00W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 140.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Kryolan Professional Makeup Natural Fluid Foundation in NO 2, against Ogee Complexion Perfecting Serum Foundation in Aspen 1.00W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kryolan Professional Makeup Natural Fluid Foundation in NO 2.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 140
Ulta BeautyYour shade $49 at Ulta Beauty
Kryolan Professional Makeup Natural Fluid Foundation NO 2
Ulta BeautyYour shade $49 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
