Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
21 of 31 matches
Only showing matches made for dry skin.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $49 at Ulta Beauty
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$35.01 less (71%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
Walgreens$14.99View at WalgreensWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$8 less (16%)Matches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed
Retailer shade note: fair-light with a cool undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta Beauty
Macy's$41View at Macy'sUlta Beauty(product price)$30.01 less (61%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at Amazon
Sephora$1 less (2%)Matches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $3 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $23 moreMatches: Near-identical swatch colourBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: fair-to-light shade
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo skin-like finish claimed
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$24 less (49%)Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$25 less (51%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$35 less (71%)Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (14%)Matches: Very close colourSame cool undertoneClaims long-wearing
Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: fair with rosy undertone for pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim a lightweight feelNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$33 less (67%)Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel
Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $20 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light with yellow neutral undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (41%)Matches: Near-identical swatch colourSame cool undertoneClaims long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: Very Fair with Cool Pink Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$29.01 less (59%)Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (16%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (69%)Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance
Retailer shade note: For fair skin tones with a golden undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautySephora$25 less (51%)Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverageNot marketed for sensitive skin
Looks identical · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: fair skin with pink undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 20 matches
The closest shade to Ogee Complexion Perfecting Serum Foundation Cedar 1.20C (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW11
$30
160
$30
1C
$38
Light 4
$22
120C
1R02
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Well People Skinforia Serum Foundation in 10 Fair Cool, against Ogee Complexion Perfecting Serum Foundation in Cedar 1.20C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Well People Skinforia Serum Foundation in 10 Fair Cool.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $49 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
