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Turn Up the Base Full Beat Waterproof Liquid Foundation Dark Deep 35 NG dupes and alternatives ONE/SIZE

Rich deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: TIRTIR Mask Fit AI Filter Cushion 49N DEEP CHESTNUT

The equivalent shade: scored on colour, depth and undertone only.

Shade match
93out of 100
Colour
96
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $7.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F18NW

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
68
Match price
$14Ulta BeautyUlta Beauty
$3.99 less (22%)

Your shade $17.99 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F16NW
    Shade match 86
    $14Ulta BeautyUlta Beauty(product price)$3.99 less (22%)

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    68

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    130 Mali
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: for the deepest darkest skin tone w/ a warm undertone

    Medium confidence· Digital match

    View match
  3. #5 · Live Tinted

    HUESTICK Complexion Stick

    03 Dark
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $24.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $48Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    68

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    Ebony - 390
    Shade match 90
    $18.99WalgreensWalgreensCosts $1 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. Shade match 92
    $48Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $52SephoraSephoraCosts $34.01 more

    Matches: Similar undertone (warm vs neutral)Both claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    73

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Live Tinted

    HUESTICK Complexion Stick

    02 Deep
    Shade match 86
    $42Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$1.99 less (11%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  10. Shade match 86
    $45Ulta BeautyUlta BeautyCosts $27.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  11. #13 · Iconic London

    Super Smoother Blurring Skin Tint

    Warm Rich
    Shade match 90
    $35Ulta BeautyUlta BeautyCosts $17.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $56Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    51
    Wear & performance
    85
    Skin suitability
    68

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: deeper with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Super Stay Lumi-Matte Foundation

    400
    Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)$2 less (11%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Cushion Foundation

    420 Cool
    Shade match 80
    $19.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Dark Deep 35 NG (Rich deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Looks identical
    • Rich deep · Neutral undertone

    $30

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Very close colour
    • Rich deep · Neutral undertone

    $31

  3. Tarte Shape Tape Full Coverage Matte Concealer

    60H mahogany honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60H mahogany honey

    • Very close colour
    • Very deep · Warm · peach undertone

    $32

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Close colour
    • Rich deep · Neutral undertone

    $38

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

TIRTIR Mask Fit AI Filter Cushion in 49N DEEP CHESTNUT, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 35 NG. Every attribute compared, with its share of the score.

ComparedYour shadeDark Deep 35 NGClosest shade match49N DEEP CHESTNUTScore
Shade match55% of overall93
Colour96#5f2c17#5f2f1cLooks identicalColour difference 1.3 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 49N DEEP CHESTNUT.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F18NW, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 35 NG. Every attribute compared, with its share of the score.

ComparedYour shadeDark Deep 35 NGClosest overall alternativeF18NWScore
Shade match55% of overall88
Colour93#5f2c17#5d301aVery close colourColour difference 1.9 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone70Neutral · neutral goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 90/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F18NW.

Same or better

  • $3.99 less
  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Olive rather than neutral undertone

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

TIRTIR Mask Fit AI Filter Cushion 49N DEEP CHESTNUT

Match price
$25Ulta BeautyUlta Beauty
Costs $7.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F18NW

Match price
$14Ulta BeautyUlta Beauty
$3.99 less (22%)

Your shade $17.99 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.