Rich deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
23 of 31 matches
Only showing matches without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $17.99 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $35.01 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Contains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Deep with Red Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$3.99 less (22%)Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Olive rather than cool undertoneBuildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than cool undertone · Buildable rather than full coverage
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $34.01 moreMatches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $22.01 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: deep brown with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $30.01 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed
Retailer shade note: Deep - Neutral
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyUlta Beauty(product price)$3 less (17%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Not marketed for sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $28.01 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: mid deep to rich - neutral, slightly warm
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $35.01 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourContains drying alcohol
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Contains drying alcohol
Retailer shade note: Deep with Red Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $24.01 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Not marketed for sensitive skinContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $21.01 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for sensitive skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$1.99 less (11%)Matches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo long-wear claim
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$9.99 less (56%)Matches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than cool undertoneNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Noticeably different swatch colourNeutral rather than cool undertoneContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: dark deep to rich - neutral, slightly warm
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $42.01 moreMatches: Both claim a blurring effectBoth claim long-wearingClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same cool undertoneBoth claim a blurring effectBoth claim long-wearing
Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very deep skin with cool undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $40.01 moreMatches: Both claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautyCosts $27.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for extra deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta BeautyCosts $24.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · No long-wear claim
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $31.01 moreMatches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $37.01 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Not marketed for sensitive skin
Retailer shade note: deep neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$1.99 less (11%)Matches: Same cool undertoneAdds SPF 30
Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed
Close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30
Every store that sells this shade · prices as last checked
Walmart$15.97View at Walmart
Target$15.99View at Target
Walgreens$15.99View at Walgreens
CVS$15.99View at CVSUlta Beauty$16View at Ulta BeautyShowing 12 of 22 matches
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 25 R (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
28C
$30
17.5 Deep
$36
Ganache
$36
445 Espresso
$15.99
9N
$38
190
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 25 R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool.
4 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
SephoraYour shade $17.99 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
