Beautler.Your beauty butler

Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 25 R dupes and alternatives ONE/SIZE

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP4 Coffee

The equivalent shade: scored on colour, depth and undertone only.

Shade match
85out of 100
Colour
75
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
Costs $22.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 120 Chad

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
68
Match price
$24Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F19NW
    Shade match 71
    $14Ulta BeautyUlta Beauty(product price)$3.99 less (22%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    68

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than cool undertone · Buildable rather than full coverage

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $52SephoraSephoraCosts $34.01 more

    Matches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    73

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 83
    $48Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: Deep - Neutral

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    110 Senegal
    Shade match 74
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed

    Retailer shade note: for the deepest darkest skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 83
    $46SephoraSephoraCosts $28.01 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: mid deep to rich - neutral, slightly warm

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Deep Cool
    Shade match 78
    $16Ulta BeautyUlta Beauty(product price)$1.99 less (11%)

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    68

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  7. Shade match 78
    $8Ulta BeautyUlta Beauty(product price)$9.99 less (56%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  8. #10 · KimChi Chic Beauty

    A Really Good Foundation

    139D
    Shade match 77
    $29Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Natural matte rather than matte finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    0

    Slight colour difference · Natural matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural matte rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: Deep with Cool Undertones

    Medium confidence· Digital match

    View match
  9. #11 · TIRTIR

    Mask Fit AI Filter Cushion

    51N FUDGE
    Shade match 66
    $25Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneContains listed fragrance

    Score details
    Shade match
    66
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    68

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  10. Shade match 77
    $46SephoraSephoraCosts $28.01 more

    Matches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: dark deep to rich - neutral, slightly warm

    Medium confidence· Digital match

    View match
  11. #13 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 72
    $60SephoraSephoraCosts $42.01 more

    Matches: Both claim a blurring effectBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    68

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 76
    $49SephoraSephoraCosts $31.01 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    Ebony - 390
    Shade match 69
    $18.99WalgreensWalgreensCosts $1 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    68

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. Shade match 80
    $58SephoraSephoraCosts $40.01 more

    Matches: Both claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 68
    $45Ulta BeautyUlta BeautyCosts $27.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    68
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  16. #18 · Live Tinted

    HUESTICK Complexion Stick

    02 Deep
    Shade match 66
    $42Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    66
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    68

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · No long-wear claim

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  17. #19 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    130 Mali
    Shade match 59
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    59
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No blurring effect claimed

    Retailer shade note: for the deepest darkest skin tone w/ a warm undertone

    Medium confidence· Digital match

    View match
  18. Shade match 70
    $49SephoraSephoraCosts $31.01 more

    Matches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    70
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 25 R (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Close colour
    • Rich deep · Cool undertone

    $30

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Cool undertone

    $36

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Slight colour difference
    • Rich deep

    $15.99

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Slight colour difference
    • Rich deep · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP4 Coffee, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 25 R. Every attribute compared, with its share of the score.

ComparedYour shadeDeepest 25 RClosest shade matchDPP4 CoffeeScore
Shade match55% of overall85
Colour75#491605#522519Close colourColour difference 4.3 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 79/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP4 Coffee.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 120 Chad, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 25 R. Every attribute compared, with its share of the score.

ComparedYour shadeDeepest 25 RClosest overall alternative120 ChadScore
Shade match55% of overall82
Colour84#491605#441c10Close colourColour difference 3.1 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 83/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 120 Chad.

Same or better

  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP4 Coffee

Match price
$40Ulta BeautyUlta Beauty
Costs $22.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 120 Chad

Match price
$24Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.