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Turn Up the Base Full Beat Waterproof Liquid Foundation Fair 20 R dupes and alternatives ONE/SIZE

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Sephora Collection Best Skin Ever Matte Powder Foundation 04P Light

The equivalent shade and the most similar foundation overall.

Overall match
93out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $6.01 more

Your shade $17.99 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Contains listed fragranceContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    115
    Shade match 92
    $15.99Ulta BeautyUlta Beauty(product price)$2 less (11%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 92
    $42SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  4. Shade match 91
    $47SephoraSephoraCosts $29.01 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than matte finishContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    73

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Contains drying alcohol

    Retailer shade note: very fair with cool-neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1C1 Cool Bone
    Shade match 95
    $52Ulta BeautyUlta Beauty(product price)Costs $34.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: light with cool rosy peach undertones

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    099 True Porcelain
    Shade match 88
    $14.99Ulta BeautyUlta Beauty$3 less (17%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  7. #8 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    100 True Alabaster
    Shade match 87
    $14.99Ulta BeautyUlta Beauty(product price)$3 less (17%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $45Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  9. Shade match 82
    $12.99Ulta BeautyUlta Beauty(product price)$5 less (28%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #11 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 85
    $39SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Fair 20 R (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Looks identical
    • Very fair · Cool · rosy undertone

    $36

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Looks identical
    • Very fair · Cool · pink undertone

    $39

  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Looks identical
    • Very fair · Cool undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Sephora Collection Best Skin Ever Matte Powder Foundation in 04P Light, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Fair 20 R. Every attribute compared, with its share of the score.

ComparedYour shadeFair 20 RClosest match04P LightScore
Shade match55% of overall97
Colour95#fad7c3#fddac3Looks identicalColour difference 1.4 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.4
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormalMarketed for different skin types
Overall match 93/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 04P Light.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy 04P Light

Best price
$24SephoraSephora
Costs $6.01 more

Your shade $17.99 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.