Turn Up the Base Full Beat Waterproof Liquid Foundation Fair 20 R dupes and alternatives ONE/SIZE
4.0 (751)·Very fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Same matte finish
Differences: Buildable rather than full coverage· Does not claim a lightweight feel· Not marketed for sensitive skin
Score details
Shade match
96
Finish & visual result
93
Wear & performance
60
Skin suitability
0
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Slightly deeper· Buildable rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
93
Wear & performance
60
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Matches: Near-identical swatch colour· Same cool undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for sensitive skin
Score details
Shade match
98
Finish & visual result
66
Wear & performance
80
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
$13.99Ulta Beauty(product price)$4 less (22%)4.3 (33,167)
Matches: Near-identical swatch colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
52
Wear & performance
40
Skin suitability
68
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Fair 20 R (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair 1 Cool, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Fair 20 R. Every attribute compared, with its share of the score.
ComparedYour shadeFair 20 RClosest shade matchFair 1 CoolHow they compareScore
Shade match55% of overall98
Colour60%98#fad7c3#fddac7Looks identicalColour difference 0.8 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Best Skin Ever Matte Powder Foundation in 04P Light, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Fair 20 R. Every attribute compared, with its share of the score.
ComparedYour shadeFair 20 RClosest overall alternative04P LightHow they compareScore
Shade match55% of overall97
Colour60%95#fad7c3#fddac3Looks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormalMarketed for different skin types
Overall match 93/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $7.01 more
