Turn Up the Base Full Beat Waterproof Liquid Foundation Light 40 G dupes and alternatives ONE/SIZE
4.0 (751)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
100
Skin suitability
0
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Not marketed for sensitive skin
Retailer shade note: Light-Medium skin with a neutral undertone
Matches: Near-identical swatch colour· Same warm undertone· Both claim a blurring effect
Differences: Radiant rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
98
Finish & visual result
47
Wear & performance
60
Skin suitability
0
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: light medium with peach undertones
Matches: Near-identical swatch colour· Same warm undertone· Claims transfer resistance
Differences: Radiant rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
35
Wear & performance
51
Skin suitability
0
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Light 40 G (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Super Serum Skin Tint SPF 40 in Ora ST6, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Light 40 G. Every attribute compared, with its share of the score.
ComparedYour shadeLight 40 GClosest shade matchOra ST6How they compareScore
Shade match55% of overall99
Colour60%98#f2b481#f0b480Looks identicalColour difference 0.7 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared32
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%20FullLightDifferentLight coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall73
Skin type100%73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 72/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
LORAC PRO Soft Focus Longwear Foundation in 05, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Light 40 G. Every attribute compared, with its share of the score.
ComparedYour shadeLight 40 GClosest overall alternative05How they compareScore
Shade match55% of overall96
Colour60%94#f2b481#ecb481Very close colourColour difference 1.6 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.9
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 96/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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