Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $17.99 at Sephora · product price; shade not separately priced
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $17.99 at Sephora · product price; shade not separately priced
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $6.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Not marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: medium, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$3.99 less (22%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than full coverage
Retailer shade note: medium or tan skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $6.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for sensitive skin
Retailer shade note: tan, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $37.01 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: MD2.3 - medium-deep with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: medium to dark w/ gold/brown undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $34.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: tan with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSSephoraCosts $22.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for tan skin with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $35.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Medium-Deep with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterNeutral rather than warm undertoneNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Not marketed for sensitive skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Target$3.40 less (19%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Does not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$1.99 less (11%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta Beauty
Walmart$3.02 less (17%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $22.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for medium to tan skin with warm yellow undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $19.01 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for sensitive skin
Retailer shade note: Tan skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $37.01 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: MD1 - medium to medium-deep with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sSephoraCosts $22.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $17.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: tan with warm golden undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $20.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Olive rather than warm undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage
Retailer shade note: warm olive
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $21.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly deeperMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $21.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertoneNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for sensitive skin
Retailer shade note: medium beige with olive undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$3.99 less (22%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: medium or tan skin tones with cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $22.01 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: medium olive
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $27.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: MD2 - Medium-deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $34.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$20.29View at CVSShowing 12 of 28 matches
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium Dark 40 G (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3Y52
$35
Brittle 6.5 Golden
$31
Maple 8.5
$39
17W
$30
144
$12.99
NC44
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NARS Natural Matte Longwear Foundation in Moorea, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 40 G. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Natural Matte Longwear Foundation in Moorea.
8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Jane Iredale Beyond Matte Liquid Foundation in M10, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 40 G. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Beyond Matte Liquid Foundation in M10.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
NARS Natural Matte Longwear Foundation Moorea
Ulta BeautyYour shade $17.99 at Sephora · product price; shade not separately priced
Jane Iredale Beyond Matte Liquid Foundation M10
Ulta BeautyYour shade $17.99 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
