Very fair · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $17.99 at Sephora
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $17.99 at Sephora
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$6.02 less (33%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)$3.99 less (22%)Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Slightly deeperBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $28.91 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $35.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperMedium rather than full coverageContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautySephora$53View at SephoraUlta BeautyCosts $36.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)Costs $7.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Contains listed fragranceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Not marketed for sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $32.01 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: Extra light with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautyUlta Beauty$14.10 less (78%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $34.01 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta BeautyCosts $21.51 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Buildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $34.01 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$3 less (17%)Matches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.99 · product priceView at Ulta BeautyWalmart$14.99View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $34.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Medium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $32.01 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: Extra light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautySephoraCosts $37.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: L1 - very light with cool undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $21.51 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Buildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim
Retailer shade note: for fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $24.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Not marketed for sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair to light skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$11 less (61%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: fair with cool neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty(product price)Costs $27.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $42.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Buildable rather than full coverageDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$3 less (17%)Matches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92 · out of stockView at WalmartUlta Beauty$14.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $17.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: fair with cool neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: fair with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$9.99 less (56%)Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (61%)Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: fair with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.01 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same matte finish
Differences: Slightly deeperNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Fair 10 NR (Very fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
12B fair beige
$32
3 Fair
$36
0.5C
$38
Marshmallow
$36
CN 02 Breeze
$22
350 Bisque
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 1F, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Fair 10 NR. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 1F.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation in Valencia - Very Light 2, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Fair 10 NR. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Valencia - Very Light 2.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 1F
SephoraYour shade $17.99 at Sephora
Juvia's Place I am Magic Powder Foundation Valencia - Very Light 2
Ulta BeautyYour shade $17.99 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
