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Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 65 N dupes and alternatives ONE/SIZE

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona HY-GLAM Powder Foundation NP16

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 120 Chad

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
68
Match price
$24Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    110 Senegal
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: for the deepest darkest skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $40SephoraSephoraCosts $22.01 more

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    0

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $55SephoraSephoraCosts $37.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $40Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $48Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: Deep - Neutral

    Medium confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I am Magic Powder Foundation

    Zambia - Deep Dark 1
    Shade match 77
    $20Ulta BeautyUlta BeautyCosts $2.01 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · No blurring effect claimed

    Medium confidence· Digital match

    View match
  7. Shade match 76
    $14.50Ulta BeautyUlta Beauty(product price)$3.49 less (19%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: deep shade with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $46SephoraSephoraCosts $28.01 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: dark deep to rich - neutral, slightly warm

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $40Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Foundation

    17 Neutral
    Shade match 87
    $52SephoraSephoraCosts $34.01 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    68

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 83
    $52SephoraSephoraCosts $34.01 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    73

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Deep Cool
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$1.99 less (11%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 85
    $60SephoraSephoraCosts $42.01 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Temptu

    Perfect Canvas Foundation

    17N/W Java
    Shade match 90
    $34Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural matte rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural matte rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: deep shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 85
    $55SephoraSephoraCosts $37.01 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: D8 - very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 84
    $40SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Face Tape Full Coverage Foundation

    63H Espresso Honey
    Shade match 82
    $42SephoraSephoraCosts $24.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  18. #20 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD2NEUTRAL
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8.5N
    Shade match 85
    $49SephoraSephoraCosts $31.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Not marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    480N Obsidian
    Shade match 87
    $49SephoraSephoraCosts $31.01 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very rich deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    True Lava Cake 590R
    Shade match 83
    $37SephoraSephoraCosts $19.01 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: deep-rich with a red undertone

    Medium confidence· Digital match

    View match
  22. #24 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD3NEUTRAL
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 90
    $40SephoraSephoraCosts $22.01 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    40
    Wear & performance
    100
    Skin suitability
    73

    Close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match
  24. Shade match 78
    $53SephoraSephoraCosts $35.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    73

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  25. #27 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    48 Deep Cool
    Shade match 81
    $38SephoraSephoraCosts $20.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: cool blue

    Medium confidence· Digital match

    View match
  26. Shade match 84
    $46SephoraSephoraCosts $28.01 more

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: rich - neutral

    Medium confidence· Digital match

    View match
  27. #29 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    11
    Shade match 92
    $39SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than full coverageNo long-wear claimNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage · No long-wear claim · Not marketed for sensitive skin

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC65
    Shade match 84
    $39SephoraSephoraCosts $21.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: very rich with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 65 N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Looks identical
    • Rich deep · Neutral undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Close colour
    • Rich deep · Neutral undertone

    $30

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Slight colour difference
    • Rich deep · Neutral undertone

    $12.99

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona HY-GLAM Powder Foundation in NP16, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 65 N. Every attribute compared, with its share of the score.

ComparedYour shadeDeepest 65 NClosest shade matchNP16Score
Shade match55% of overall96
Colour93#401e14#472318Very close colourColour difference 1.8 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveCombinationMarketed for different skin types
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona HY-GLAM Powder Foundation in NP16.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 120 Chad, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 65 N. Every attribute compared, with its share of the score.

ComparedYour shadeDeepest 65 NClosest overall alternative120 ChadScore
Shade match55% of overall95
Colour92#401e14#441c10Very close colourColour difference 2.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 120 Chad.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

Natasha Denona HY-GLAM Powder Foundation NP16

Match price
$55Ulta BeautyUlta Beauty
Costs $37.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 120 Chad

Match price
$24Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.