Beautler.Your beauty butler

Turn Up the Base Full Beat Waterproof Liquid Foundation Medium Dark 60 G dupes and alternatives ONE/SIZE

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Airbrush Flawless Foundation 10 Warm

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $34.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 420 Havana

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
68
Match price
$24Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced · lowest price $8 at Amazon

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Beyond Matte Liquid Foundation

    M10
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: medium to dark w/ gold/peach/brown undertones

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    30.5Y Tan
    Shade match 89
    $24SephoraSephoraCosts $6.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: tan, yellow undertone

    Medium confidence· Digital match

    View match
  3. #5 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26.5
    Shade match 86
    $46.90Ulta BeautyUlta Beauty(product price)Costs $28.91 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Golden Sun
    Shade match 93
    $9.25WalmartWalmart$8.74 less (49%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  5. Shade match 80
    $14.59TargetTarget$3.40 less (19%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    68

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  6. #8 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cinnamon 440G
    Shade match 93
    $37SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Sun 334
    Shade match 97
    $11.99Ulta BeautyUlta Beauty(product price)$6 less (33%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC42
    Shade match 96
    $39SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    32 Medium Deep Neutral
    Shade match 91
    $38SephoraSephoraCosts $20.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$1.99 less (11%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    68

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  12. #14 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 89
    $38SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  13. Shade match 91
    $40SephoraSephoraCosts $22.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for medium to tan skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  14. #16 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Rich
    Shade match 93
    $39SephoraSephoraCosts $21.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Light Reflecting Foundation

    Seville
    Shade match 88
    $55Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Same warm undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: M3.15 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · about-face

    THE PERFORMER Skin-Focused Foundation

    M3PEACH
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    29 Medium Neutral
    Shade match 86
    $38SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $24.01 more

    Matches: Similar undertone (neutral vs warm)Both claim a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    68

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    488 Caramel
    Shade match 92
    $14.97WalmartWalmart$3.02 less (17%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. Shade match 94
    $40SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    40
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed

    Retailer shade note: medium to tan with warm tones

    Medium confidence· Digital match

    View match
  21. Shade match 82
    $40SephoraSephoraCosts $22.01 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    0

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium olive

    Medium confidence· Digital match

    View match
  22. Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)$2 less (11%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed

    Medium confidence· Digital match

    View match
  23. Shade match 82
    $40SephoraSephoraCosts $22.01 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    0

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC40
    Shade match 89
    $39SephoraSephoraCosts $21.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match
  25. #27 · Rude

    Perfect Base Foundation Stick

    17W Medium Tan Warm
    Shade match 97
    $8.75Ulta BeautyUlta Beauty(product price)$9.24 less (51%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Light rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  26. Shade match 85
    $39SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    30 Medium Warm
    Shade match 84
    $38SephoraSephoraCosts $20.01 more

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  28. #30 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W4 Hazel
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)Costs $34.01 more

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium tan with warm golden-olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium Dark 60 G (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC42

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42

    • Looks identical
    • Medium · Warm · golden undertone

    $30

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Very close colour
    • Medium · Warm · peach undertone

    $32

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Close colour
    • Medium light · Warm undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $35

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brittle 6.5 Golden

    • Close colour
    • Medium · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Foundation in 10 Warm, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 60 G. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 60 GClosest shade match10 WarmScore
Shade match55% of overall97
Colour96#dc8b53#d68a53Looks identicalColour difference 1.2 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.4
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 10 Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Contains alcohol

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 420 Havana, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 60 G. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 60 GClosest overall alternative420 HavanaScore
Shade match55% of overall96
Colour95#dc8b53#d6874fLooks identicalColour difference 1.5 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.5
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 420 Havana.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Foundation 10 Warm

Best price
$52SephoraSephora
Costs $34.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 420 Havana

Match price
$24Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced · lowest price $8 at Amazon

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.