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Turn Up the Base Full Beat Waterproof Liquid Foundation Medium Dark 20 R dupes and alternatives ONE/SIZE

Light medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9.5NC

The equivalent shade: scored on colour, depth and undertone only.

Shade match
92out of 100
Colour
88
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$9.99 less (56%)

Your shade $17.99 at Sephora · product price; shade not separately priced

Closest overall alternative: Jane Iredale Beyond Matte Liquid Foundation M7

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Best price
$54Ulta BeautyUlta Beauty
Costs $36.01 more

Your shade $17.99 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW40
    Shade match 90
    $39SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: toasted beige with rosy undertones for medium to dark skin

    Medium confidence· Digital match

    View match
  2. #4 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Golden Medium
    Shade match 81
    $38SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertone

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than cool undertone

    Retailer shade note: for medium to olive skin

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    106 Sun Beige
    Shade match 87
    $14.99Ulta BeautyUlta Beauty(product price)$3 less (17%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  4. #6 · Kylie Cosmetics

    Natural Blur Powder Foundation

    8C
    Shade match 91
    $38Ulta BeautyUlta Beauty(product price)Costs $20.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: tan with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    23 Medium Neutral
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)Costs $20.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage

    Retailer shade note: neutral beige

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    28Y Medium
    Shade match 75
    $24SephoraSephoraCosts $6.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    107 Fresh Beige
    Shade match 84
    $14.99Ulta BeautyUlta Beauty(product price)$3 less (17%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  8. Shade match 85
    $42SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed

    Retailer shade note: for medium neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Super Stay Lumi-Matte Foundation

    322
    Shade match 82
    $15.99Ulta BeautyUlta Beauty(product price)$2 less (11%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 72
    $14.59TargetTarget$3.40 less (19%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    68

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand
    Shade match 81
    $14.99TargetTarget$3 less (17%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. Shade match 70
    $14.59TargetTarget$3.40 less (19%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    68

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  13. #15 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    25 Medium Neutral
    Shade match 82
    $38SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Super Stay Lumi-Matte Foundation

    312
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)$2 less (11%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · Sephora Collection

    Best Skin Ever Liquid Foundation

    22P
    Shade match 91
    $24SephoraSephoraCosts $6.01 more

    Matches: Very close colourSame cool undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium-dark with pink undertones

    Medium confidence· Digital match

    View match
  16. #18 · Kylie Cosmetics

    Natural Blur Powder Foundation

    8N
    Shade match 82
    $38Ulta BeautyUlta Beauty(product price)Costs $20.01 more

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    0

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Deep Beige
    Shade match 74
    $12.99Ulta BeautyUlta Beauty(product price)$5 less (28%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Sand
    Shade match 75
    $16.99CVSCVS$1 less (6%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Face Tape Full Coverage Foundation

    37G Medium-Tan Golden
    Shade match 77
    $42SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than cool undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  20. #22 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    520 Tangier
    Shade match 70
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSlightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed

    Retailer shade note: for medium skin w/ warm undertones

    Medium confidence· Digital match

    View match
  21. Shade match 82
    $12.98WalmartWalmart$5.01 less (28%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 76
    $39SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: bronze with golden undertone for dark skin

    Medium confidence· Digital match

    View match
  23. Shade match 74
    $40SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Super Stay Lumi-Matte Foundation

    332
    Shade match 73
    $15.99Ulta BeautyUlta Beauty(product price)$2 less (11%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  25. #27 · Rude

    Perfect Base Foundation Stick

    15C Medium Cool
    Shade match 90
    $8.75Ulta BeautyUlta Beauty(product price)$9.24 less (51%)

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Light rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  26. #28 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Baklava 340G
    Shade match 77
    $37SephoraSephoraCosts $19.01 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: Medium skin with a neutral-golden undertone

    Medium confidence· Digital match

    View match
  27. #29 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    26 Medium Warm
    Shade match 77
    $38SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 74
    $19.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  29. #31 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NP 8
    Shade match 91
    $51.50Ulta BeautyUlta BeautyCosts $33.51 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    46
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: Pink

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium Dark 20 R (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    340

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 340

    • Close colour
    • Light medium · Cool undertone

    $30

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Close colour
    • Light medium · Cool undertone

    $35

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10 Tan

    • Close colour
    • Medium light · Cool undertone

    $36

  5. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    470 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 470 Suede C

    • Close colour
    • Light medium · Cool · rosy undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.5NC, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 20 R. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 20 RClosest shade matchF9.5NCScore
Shade match55% of overall92
Colour88#eba368#e39f6eVery close colourColour difference 2.6 (0 is identical)
Depth96Light mediumMedium lightCloseDepth difference: 2.5
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.5NC.

Same or better

  • $9.99 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Jane Iredale Beyond Matte Liquid Foundation in M7, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 20 R. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 20 RClosest overall alternativeM7Score
Shade match55% of overall84
Colour86#eba368#e3a775Very close colourColour difference 2.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone70Cool · rosyUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveCombination, normal, oilyMarketed for different skin types
Overall match 86/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M7.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9.5NC

Match price
$8Ulta BeautyUlta Beauty
$9.99 less (56%)

Your shade $17.99 at Sephora · product price; shade not separately priced

Closest overall alternative

Jane Iredale Beyond Matte Liquid Foundation M7

Best price
$54Ulta BeautyUlta Beauty
Costs $36.01 more

Your shade $17.99 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.