Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
66
Wear & performance
100
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium skin with rosy neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
58
Wear & performance
100
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Similar undertone (cool vs neutral)· Same matte finish
Differences: Slightly deeper· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
74
Wear & performance
72
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 45 NR (Light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix Powder Plus Foundation in NW35, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium 45 NR. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 45 NRClosest shade matchNW35How they compareScore
Shade match55% of overall94
Colour60%97#f3b680#f0b37bLooks identicalColour difference 0.9 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 86/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Best Skin Ever Matte Powder Foundation in 20N Medium, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium 45 NR. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 45 NRClosest overall alternative20N MediumHow they compareScore
Shade match55% of overall92
Colour60%93#f3b680#f0ba89Very close colourColour difference 1.8 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormalMarketed for different skin types
Overall match 90/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $6.01 more
Target
