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Turn Up the Base Full Beat Waterproof Liquid Foundation Light 40 G dupes and alternatives ONE/SIZE

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light Medium 12

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $51.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 16 Light Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
82
Wear (Wear & performance)
63
Skin (Skin suitability)
70
Best price
$38SephoraSephora
Costs $20.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    19 Light Medium Warm
    Shade match 94
    $38SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  2. Shade match 97
    $16.99Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Retailer shade note: light-medium warm

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $48SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    20 Light Medium Neutral
    Shade match 90
    $38SephoraSephoraCosts $20.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Buff 230
    Shade match 96
    $11.99Ulta BeautyUlta Beauty(product price)$6 less (33%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral
    Shade match 88
    $38SephoraSephoraCosts $20.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage

    Retailer shade note: neutral olive

    High confidence· Digital match

    View match
  7. Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)Costs $21.51 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for sensitive skin

    Retailer shade note: light skin w/ golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 94
    $59Ulta BeautyUlta Beauty(product price)Costs $41.01 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    66
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $54SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    66
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    15 Light Medium Neutral
    Shade match 86
    $38SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: neutral beige

    High confidence· Digital match

    View match
  11. Shade match 97
    $60SephoraSephoraCosts $42.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    35
    Wear & performance
    51
    Skin suitability
    0

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: light, warm golden

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Light 40 G (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Looks identical
    • Light · Warm · golden undertone

    $12

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Very close colour
    • Light medium · Warm · golden undertone

    $30

  3. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Close colour
    • Light medium · Warm · yellow undertone

    $31

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Close colour
    • Light · Warm · golden undertone

    $8

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Close colour
    • Light medium · Warm · golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 12, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Light 40 G. Every attribute compared, with its share of the score.

ComparedYour shadeLight 40 GClosest shade matchLight Medium 12Score
Shade match55% of overall98
Colour97#f2b481#f1b47eLooks identicalColour difference 1.0 (0 is identical)
Depth100LightLightSameDepth difference: 0.2
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared47
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 75/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 12.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim
  • Not marketed for sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs high

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 16 Light Medium Neutral, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Light 40 G. Every attribute compared, with its share of the score.

ComparedYour shadeLight 40 GClosest overall alternative16 Light Medium NeutralScore
Shade match55% of overall95
Colour98#f2b481#efb382Looks identicalColour difference 0.6 (0 is identical)
Depth99LightLightSameDepth difference: 0.8
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70SensitiveCombination, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 86/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 16 Light Medium Neutral.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light Medium 12

Best price
$69SephoraSephora
Costs $51.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 16 Light Medium Neutral

Best price
$38SephoraSephora
Costs $20.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.