Turn Up the Base Full Beat Waterproof Liquid Foundation Light 30 NG dupes and alternatives ONE/SIZE
4.0 (751)·Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for sensitive skin
Score details
Shade match
94
Finish & visual result
66
Wear & performance
100
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for sensitive skin
Score details
Shade match
92
Finish & visual result
66
Wear & performance
100
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair skin with neutral undertones
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Light 30 NG (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 9 Light Neutral, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Light 30 NG. Every attribute compared, with its share of the score.
ComparedYour shadeLight 30 NGClosest match9 Light NeutralHow they compareScore
Shade match55% of overall98
Colour60%97#f5c7a5#f3c8a5Looks identicalColour difference 1.1 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type100%70SensitiveCombination, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $34.01 more
Walmart
