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Turn Up the Base Full Beat Waterproof Liquid Foundation Fair 20 R dupes and alternatives ONE/SIZE

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in stick form, without talc.

  • 6 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Essence Foundation Stick 40

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$11 less (61%)

Your shade $17.99 at Sephora · product price; shade not separately priced

Closest overall alternative: Ogee Multi-Use Sculpted Foundation and Concealer Stick Poplar 0.10 C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
67
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Best price
$48SephoraSephora
Costs $30.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $48SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with pink-beige undertones

    Medium confidence· Digital match

    View match
  2. #4 · Essence

    Foundation Stick

    10
    Shade match 93
    $6.99Ulta BeautyUlta Beauty$11 less (61%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Fair 20 R (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Looks identical
    • Very fair · Cool · rosy undertone

    $36

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Looks identical
    • Very fair · Cool · pink undertone

    $39

  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Looks identical
    • Very fair · Cool undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 40, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Fair 20 R. Every attribute compared, with its share of the score.

ComparedYour shadeFair 20 RClosest shade match40Score
Shade match55% of overall97
Colour96#fad7c3#fdd7c4Looks identicalColour difference 1.2 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · rosyCool · rosySamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 40.

Same or better

  • $11.00 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs moderate

Why the closest overall alternative works

Ogee Multi-Use Sculpted Foundation and Concealer Stick in Poplar 0.10 C, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Fair 20 R. Every attribute compared, with its share of the score.

ComparedYour shadeFair 20 RClosest overall alternativePoplar 0.10 CScore
Shade match55% of overall96
Colour94#fad7c3#fcdac3Very close colourColour difference 1.5 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.3
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ogee Multi-Use Sculpted Foundation and Concealer Stick in Poplar 0.10 C.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs none

Where to buy

Closest shade match

Essence Foundation Stick 40

Match price
$6.99Ulta BeautyUlta Beauty
$11 less (61%)

Your shade $17.99 at Sephora · product price; shade not separately priced

Closest overall alternative

Ogee Multi-Use Sculpted Foundation and Concealer Stick Poplar 0.10 C

Best price
$48SephoraSephora
Costs $30.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.