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Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 10 N dupes and alternatives ONE/SIZE

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation N5

The equivalent shade and the most similar foundation overall.

Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
0
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $21.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Natural Matte Longwear Foundation

    PATAGONIA
    Shade match 97
    $55SephoraSephoraCosts $37.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone

    Medium confidence· Digital match

    View match
  2. #3 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    22.5P Medium
    Shade match 88
    $24SephoraSephoraCosts $6.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for sensitive skin

    Retailer shade note: medium, pink undertone

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Timeless Hydrating Foundation

    22N Light Neutral
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)Costs $24.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    68

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  4. Shade match 98
    $39SephoraSephoraCosts $21.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    68

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    9 Light Neutral
    Shade match 95
    $38SephoraSephoraCosts $20.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    70

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $14.59TargetTarget$3.40 less (19%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    68

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  7. Shade match 89
    $52SephoraSephoraCosts $34.01 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    101.5 Ivory Buff
    Shade match 89
    $14.99Ulta BeautyUlta Beauty(product price)$3 less (17%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $12.98WalmartWalmart$5.01 less (28%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Soft Sand 124
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$6 less (33%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $15.13WalmartWalmart$2.86 less (16%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #13 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    4C1 Outdoor Beige
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)Costs $34.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium tan with cool rosy undertones

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    68

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #15 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Ivory 120
    Shade match 88
    $11.99Ulta BeautyUlta Beauty(product price)$6 less (33%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #16 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Medium Tan
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: warm medium

    Medium confidence· Digital match

    View match
  16. #17 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTargetCosts $12.01 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    0

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  17. #18 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 75
    $30TargetTargetCosts $12.01 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    0

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  18. Shade match 90
    $49Ulta BeautyUlta Beauty(product price)Costs $31.01 more

    Matches: Near-identical swatch colourClaims not settling into linesClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    40
    Wear & performance
    63
    Skin suitability
    0

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  19. #20 · IT Cosmetics

    CC+ Cream Illumination SPF 50+

    Medium
    Shade match 89
    $39SephoraSephoraCosts $21.01 more

    Matches: Near-identical swatch colourSame full coverageAdds SPF 50

    Differences: Slightly warmer undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: soft beige shade with warm undertones

    Medium confidence· Digital match

    View match
  20. #21 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    1-2.5 Rosy Light
    Shade match 88
    $20.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colour

    Differences: Slightly cooler undertoneRadiant rather than matte finishLight rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    20
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. #22 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    13.5Y Light
    Shade match 40
    $24SephoraSephoraCosts $6.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Described as light, yours as mediumSlightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as light, yours as medium · Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: light, yellow undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  22. #23 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    10P Light
    Shade match 40
    $24SephoraSephoraCosts $6.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Described as light, yours as mediumSlightly cooler undertoneNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as light, yours as medium · Slightly cooler undertone · Not marketed for sensitive skin

    Retailer shade note: light, pink undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  23. #24 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    15.5P Light
    Shade match 40
    $24SephoraSephoraCosts $6.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Described as light, yours as mediumSlightly cooler undertoneNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as light, yours as medium · Slightly cooler undertone · Not marketed for sensitive skin

    Retailer shade note: light, pink undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  24. #25 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    600 Cairo
    Shade match 40
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Described as light, yours as mediumNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as light, yours as medium · No blurring effect claimed

    Retailer shade note: for light skin w/ neutral warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  25. #26 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Same matte finishBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly deeperDescribed as light, yours as mediumSlightly cooler undertone

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    68

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Described as light, yours as medium · Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  26. Shade match 40
    $40SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Described as light, yours as mediumMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as light, yours as medium · Medium rather than full coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match

Showing 12 of 26 matches

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 10 N (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Tiramisu

    NARS Soft Matte Complete Concealer, shade Tiramisu

    • Very close colour
    • Light · Neutral undertone

    $36

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.8 N

    • Very close colour
    • Light · Neutral undertone

    $32

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    280

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 280

    • Very close colour
    • Fair · Neutral undertone

    $30

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Very close colour
    • Light · Neutral undertone

    $30

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.5 Light Buff

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.5 Light Buff

    • Close colour
    • Light · Neutral undertone

    $30

  6. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Very close colour
    • Fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Powder Plus Foundation in N5, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium 10 N. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 10 NClosest matchN5Score
Shade match55% of overall98
Colour97#f4c6a2#f7c7a4Looks identicalColour difference 0.9 (0 is identical)
Depth99FairFairSameDepth difference: 0.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in N5.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs moderate

Where to buy N5

Best price
$39SephoraSephora
Costs $21.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.