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Turn Up the Base Full Beat Waterproof Liquid Foundation Medium Dark 10 NG dupes and alternatives ONE/SIZE

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in stick form.

  • 11 matches have no formulation listed and are not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 21W Abura

The equivalent shade: scored on colour, depth and undertone only.

Shade match
92out of 100
Colour
92
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $32.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
68
Best price
$14.59TargetTarget
$3.40 less (19%)

Your shade $17.99 at Sephora

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium Dark 10 NG (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Looks identical
    • Medium light · Warm undertone

    $36

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC30

    • Looks identical
    • Medium light · Warm · golden undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 10 NG. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 10 NGClosest shade match21W AburaScore
Shade match55% of overall92
Colour92#de9a69#d99c72Very close colourColour difference 2.0 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveNormal, combination, sensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 21W Abura.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs none

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium Dark 10 NG. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 10 NGClosest overall alternativeMedium TonesScore
Shade match55% of overall80
Colournot comparable#de9a69No swatchNot comparedNo swatch colour on one side
Depth89Medium lightMediumCloseDepth difference: 4.8
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones.

Same or better

  • $3.40 less
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Adds SPF 15

Different

  • Runs slightly deeper
  • Does not claim a lightweight feel

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapUnknown-based vs oil-based; silicone moderate vs high

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 21W Abura

Best price
$50SephoraSephora
Costs $32.01 more

Your shade $17.99 at Sephora

SephoraView at Sephora

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones

Best price
$14.59TargetTarget
$3.40 less (19%)

Your shade $17.99 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.