Very deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
9 of 31 matches
Only showing matches with a matte finish.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $14.99 at Ulta Beauty
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Contains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSSephoraCosts $33.01 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: very deep with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sSephoraCosts $33.01 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: deepest with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sUlta Beauty(product price)Costs $1.01 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: No long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly deeper
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper
Retailer shade note: rich with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sSephoraCosts $23.01 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: neutral red
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Buildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyThe closest shade to Palladio Beauty Build + Blend Foundation Stick Mocha (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
25C
$30
60H mahogany honey
$32
Spiced Rum
$36
Maple Syrup 8.2 Golden
$31
8C
$38
NW55
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola, against Palladio Beauty Build + Blend Foundation Stick in Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Too Faced Born This Way Soft Matte Foundation in Cocoa, against Palladio Beauty Build + Blend Foundation Stick in Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Soft Matte Foundation in Cocoa.
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation 140 Angola
Ulta BeautyYour shade $14.99 at Ulta Beauty · product price; shade not separately priced
Too Faced Born This Way Soft Matte Foundation Cocoa
SephoraYour shade $14.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
