Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
13 of 30 matches
Only showing matches in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $17.99 at Ulta Beauty
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.97 · out of stockView at Walmart
Target$13.99View at Target
Walgreens$17.99View at Walgreens
CVS$17.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $17.99 at Ulta Beauty
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $51.01 moreMatches: Very close colourClaims long-wearing
Differences: Contains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: light-deep shade, neutral undertone
Low confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $45.01 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
No material differences in the data we have.
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Low confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta Beauty
SephoraCosts $38.01 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims long-wearing
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: medium-deep with olive undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $21.01 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims 12-hour wear
No material differences in the data we have.
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: Medium deep shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta BeautyCosts $25.01 moreMatches: Very close colourClaims 16-hour wearClaims transfer resistance
No material differences in the data we have.
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: medium to tan skin with neutral undertones
Low confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $30.01 moreMatches: Very close colourClaims long-wearingClaims colour stability
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: light medium with neutral undertone
Low confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $26.01 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourClaims 24-hour wearClaims colour stability
No material differences in the data we have.
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$5.40 less (30%)Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing
No material differences in the data we have.
Looks identical · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Low confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSSephoraCosts $18.01 moreMatches: Near-identical swatch colourClaims 16-hour wearClaims a lightweight feel
Differences: Not marketed for dry skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: Tan Peach
Low confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $14.01 moreMatches: Very close colourClaims a skin-like finishClaims colour stability
No material differences in the data we have.
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraThe closest shade to Palladio Beauty Wet & Dry Powder Foundation Everlasting Tan (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
400W
$24
8
$42
Tone 8.1 O
$32
21 Light Medium Neutral
$32
4.5 Neutral
$42
WN 114 Golden
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revlon PhotoReady Lift & Fill Skin Tint in 140 Medium, against Palladio Beauty Wet & Dry Powder Foundation in Everlasting Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revlon PhotoReady Lift & Fill Skin Tint in 140 Medium.
5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 5W2 Rich Caramel, against Palladio Beauty Wet & Dry Powder Foundation in Everlasting Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 5W2 Rich Caramel.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Revlon PhotoReady Lift & Fill Skin Tint 140 Medium
Ulta BeautyYour shade $17.99 at Ulta Beauty
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 5W2 Rich Caramel
Ulta BeautyYour shade $17.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
