Pink · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Finish
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
Ulta BeautyYour shade $34 at Sephora · lowest price $10.29 at Target
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$10.29View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.49View at CVS
Walgreens$15.99View at WalgreensRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$23 less (68%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Does not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: cool toned light pink
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$10.97View at WalmartTarget$10.99View at TargetWalgreens$10.99View at WalgreensUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSWalmart$21.94View at WalmartUlta Beauty$20.01 less (59%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Does not claim comfort
Very close colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim comfort
High confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonTarget$10.29View at TargetUlta Beauty$13.99View at Ulta BeautyCVS$14.49View at CVSWalgreens$15.99View at WalgreensUlta Beauty(product price)$21 less (62%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Does not claim hydration
Close colour · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: light mauve pink
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$11.43 · out of stockView at WalmartUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty(product price)$21.01 less (62%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Does not claim transfer resistanceDoes not claim comfortDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: mauvey pink
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$12 less (35%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Mauve rather than pinkDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Mauve rather than pink · Does not claim hydration
Retailer shade note: pink mauve
High confidence· Digital match
Kylie Cosmetics Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty(product price)$21.01 less (62%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim comfortDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: muted magenta
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.98View at WalmartTarget$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyWalgreens$13.99View at WalgreensUlta Beauty$20.01 less (59%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Berry rather than pinkDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Berry rather than pink · Does not claim comfort
High confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$10.29View at TargetUlta Beauty$13.99View at Ulta BeautyCVS$14.49View at CVSWalgreens$15.99View at Walgreens
SephoraCosts $6 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Buildable rather than opaque (opacity)Does not claim transfer resistance
Close colour · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than opaque (opacity) · Does not claim transfer resistance
Retailer shade note: deep pink
High confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$9 less (26%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Rose rather than pink
Slight colour difference · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Rose rather than pink
Retailer shade note: dusty rose
High confidence· Digital match
Stila Stay All Day Liquid Lipstick Matte
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)$21.01 less (62%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Rose rather than pinkDoes not claim transfer resistanceDoes not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Rose rather than pink · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: dusty rose
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$18.01 less (53%)Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort
Differences: Neutral rather than cool undertoneLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than 12-hour wear (longevity)
High confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
Sephora$9 less (26%)Matches: Near-identical swatch colourSame cool undertoneSame opacity: opaque
Differences: Purple rather than pinkLong-wearing rather than 12-hour wear (longevity)Does not claim transfer resistance
Looks identical · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Purple rather than pink · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: dusty lavender
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$21.51 less (63%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim hydration
Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: medium mauve-pink
High confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$7.99View at TargetUlta Beautyfrom $12.49 · product priceView at Ulta BeautyWalmart$15.94View at WalmartUlta Beauty(product price)$21.01 less (62%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Mauve rather than pinkDoes not claim transfer resistanceDoes not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Mauve rather than pink · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: mid-tone mauve
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.18 · out of stockView at WalmartTarget$9.89View at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$20.01 less (59%)Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort
Differences: Neutral rather than cool undertoneDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim hydration
Retailer shade note: medium pink
High confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beauty$13.99View at Ulta BeautyWalgreens$13.99View at WalgreensCVS$15.19View at CVSWalmart$24.03 less (71%)Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Buildable rather than opaque (opacity)Does not claim comfortDoes not claim hydration
Slight colour difference · Matte · Buildable
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than opaque (opacity) · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartWalmart$18.25View at WalmartWalmart$26View at WalmartWalmart$33View at WalmartWalmart$40View at WalmartUlta Beauty(product price)$7 less (21%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: DeeperBuildable rather than opaque (opacity)Does not claim transfer resistance
Slight colour difference · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Deeper · Buildable rather than opaque (opacity) · Does not claim transfer resistance
Retailer shade note: midtoned mauve pink
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$20.01 less (59%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Noticeably different swatch colourMauve rather than pinkDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than pink · Does not claim hydration
Retailer shade note: cool medium mauve
Medium confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beauty$13.99View at Ulta BeautyWalgreens$13.99View at WalgreensCVS$15.19View at CVSTarget$23.71 less (70%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Plum rather than pinkDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Plum rather than pink · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$10.29View at TargetCVS$14.49View at CVSWalgreens$15.99View at WalgreensUlta Beauty$7 less (21%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: LighterDoes not claim transfer resistanceDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 25% ingredient overlap
Differences: Lighter · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: mauve pink
High confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty(product price)$21 less (62%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourMauve rather than pinkDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than pink · Does not claim hydration
Retailer shade note: cool toned mauve
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty$22.01 less (65%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Mauve rather than pinkNot listed rather than 12-hour wear (longevity)Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than pink · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: mauve
High confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$8.39View at TargetUlta Beauty$11.99View at Ulta BeautyUlta Beauty$7 less (21%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Rose rather than pinkDoes not claim transfer resistanceDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 25% ingredient overlap
Differences: Rose rather than pink · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: cool rose
High confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty(product price)$20.01 less (59%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Plum rather than pinkDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than pink · Does not claim hydration
Retailer shade note: cool vibrant plum
Medium confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyWalgreens$13.99View at WalgreensCVS$15.19View at CVSSephora$7 less (21%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertoneDoes not claim transfer resistance
Slight colour difference · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Does not claim transfer resistance
Retailer shade note: soft pink
High confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautyUlta Beauty$22.01 less (65%)Matches: Very close colourSame cool undertoneBoth claim transfer resistance
Differences: Mauve rather than pink24-hour wear rather than 12-hour wear (longevity)Does not claim comfort
Very close colour
Ingredients (not scored): no ingredient list for one product
Differences: Mauve rather than pink · 24-hour wear rather than 12-hour wear (longevity) · Does not claim comfort
High confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11.99View at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighter24-hour wear rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: a mauve pink
High confidence· Digital match
Dior Rouge Dior On Stage Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautySephora$18 less (53%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Sheer tint rather than matte (finish)Sheer rather than opaque (opacity)Long-wearing rather than 12-hour wear (longevity)
Close colour · Sheer tint · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Sheer tint rather than matte (finish) · Sheer rather than opaque (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance
Medium confidence· Digital match
Sephora Collection About That Shine Sheer Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$21.01 less (62%)Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourLighterMauve rather than pink
Slight colour difference · Matte · Buildable
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than pink · Buildable rather than opaque (opacity) · Does not claim comfort · Does not claim hydration
Retailer shade note: pinky mauve
High confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
Amazon$9.12View at AmazonTarget$9.99View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautyShowing 12 of 29 matches
Revlon ColorStay Overtime Lipcolor in Unlimited Mulberry, against Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick in Wild Orchid. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revlon ColorStay Overtime Lipcolor in Unlimited Mulberry.
Weighted ingredient similarity 17%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $34 at Sephora · lowest price $10.29 at Target
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
