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On-the-Glow BASE Foundation Moisture Stick Cocoa dupes and alternatives Pixi

Deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, with medium coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 4R76 - Cool Ebony

The equivalent shade and the most similar foundation overall.

Your shade
Pixi
CocoaChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
Make Up For Ever
4R76 - Cool Ebony
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Overall match
76out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
90out of 100
Colour
90
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $27 more

Your shade $22 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    39N Winner
    Shade match 82
    $47SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    44 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 44 Medium Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $32

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Very close colour
    • Very deep · Cool undertone

    $30

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Very close colour
    • Deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4R76 - Cool Ebony, against Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest match4R76 - Cool EbonyScore
Shade match55% of overall90
Colour90#724b3f#774a3aVery close colourColour difference 2.3 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.5
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 76/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4R76 - Cool Ebony.

Same or better

  • Very close colour
  • Similar undertone (cool vs neutral)
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Claims long-wearing

Different

  • Radiant finish instead of natural
  • Not marketed for oily/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone none vs moderate

Where to buy 4R76 - Cool Ebony

Best price
$49SephoraSephora
Costs $27 more

Your shade $22 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.