Deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $22 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $22 at Ulta Beauty
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$10 less (45%)Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: cool
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$6 less (27%)Matches: Similar undertone (cool vs neutral)Same natural finishClaims a blurring effect
Differences: Slightly deeperMedium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Medium rather than buildable coverage
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Same neutral undertoneSame natural finishClaims long-wearing
Differences: Light rather than buildable coverage
Close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than buildable coverage
Retailer shade note: deep-rich with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)$15.01 less (68%)Matches: Very close colourSame neutral undertone
Differences: Matte rather than natural finishMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than buildable coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for oily/sensitive skin
Retailer shade note: D8 - Very rich deep with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$15.01 less (68%)Matches: Very close colourSimilar undertone (cool vs neutral)
Differences: Matte rather than natural finishMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage
Retailer shade note: deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephora$7.50 less (34%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: rich neutral ebony
Medium confidence· Digital match
Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$14.50View at SephoraSephoraCosts $17.50 moreMatches: Similar undertone (cool vs neutral)Same natural finishClaims a blurring effect
Differences: Medium rather than buildable coverageNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: very deep cool skin with red undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Similar undertone (cool vs neutral)Same natural finishClaims a blurring effect
Differences: Medium rather than buildable coverageNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for dry/oily skin
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $47 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same buildable coverage
Differences: Matte rather than natural finishContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Retailer shade note: intense dark-deep shade, red undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$8.01 less (36%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonWalmart$7.03 less (32%)Matches: Same neutral undertoneSame buildable coverage
Differences: Matte rather than natural finishNot marketed for dry/sensitive skin
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty(product price)$15.01 less (68%)Matches: Similar undertone (cool vs neutral)
Differences: Slightly deeperMatte rather than natural finishMedium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than buildable coverage
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $46 moreMatches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Deep neutral undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty$1 less (5%)Matches: Similar undertone (cool vs neutral)Same natural finishSame buildable coverage
Differences: Not marketed for sensitive skin
Close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)Costs $47 moreMatches: Very close colourSimilar undertone (cool vs neutral)Claims long-wearing
Differences: Radiant rather than natural finishLight rather than buildable coverageContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · Contains listed fragrance
Retailer shade note: intense dark-deep shade, red undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Similar undertone (cool vs neutral)Same natural finishClaims a blurring effect
Differences: Slightly deeperMedium rather than buildable coverageNot marketed for combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $27 moreMatches: Similar undertone (cool vs neutral)Same natural finishClaims 12-hour wear
Differences: Full rather than buildable coverageNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for oily/sensitive skin
Retailer shade note: deep, cool undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $27 moreMatches: Very close colourSimilar undertone (cool vs neutral)Claims a blurring effect
Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for oily/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for very deep skin with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sSephoraCosts $25 moreMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than buildable coverageNot marketed for dry/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $47 moreMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than buildable coverageNot marketed for combination/sensitive skinContains listed fragrance
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)Costs $27 moreMatches: Similar undertone (cool vs neutral)Same natural finishClaims 12-hour wear
Differences: Slightly deeperLight rather than buildable coverageNot marketed for normal/sensitive skin
Close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Light rather than buildable coverage · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta BeautyCosts $12 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same buildable coverage
Differences: Natural matte rather than natural finish
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural matte rather than natural finish
Retailer shade note: tan shade with cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta Beauty(product price)$15.01 less (68%)Matches: Same neutral undertone
Differences: Slightly deeperMatte rather than natural finishMedium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than buildable coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $47 moreMatches: Similar undertone (cool vs neutral)Claims long-wearing
Differences: Radiant rather than natural finishLight rather than buildable coverageContains listed fragrance
Close colour · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · Contains listed fragrance
Retailer shade note: dark-deep shade, red undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $59 moreMatches: Similar undertone (cool vs neutral)
Differences: Slightly deeperRadiant rather than natural finishFull rather than buildable coverage
Close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Full rather than buildable coverage · Contains listed fragrance
Retailer shade note: intense dark-deep shade, red undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautySephoraCosts $47 moreMatches: Very close colourSame neutral undertoneClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta BeautyCosts $20 moreMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Slightly lighterFull rather than buildable coverageNot marketed for dry/normal/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Full rather than buildable coverage · Not marketed for dry/normal/sensitive skin
Retailer shade note: for very deep skin with cool-neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishLight rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Light rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: Deep with neutral cool undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $2 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishLight rather than buildable coverageNot marketed for oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 30 matches
The closest shade to Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Bronze
$11.99
498
$30
44 Medium Deep Neutral
$32
15
$42
45.5 Deep Ebony
$30
Tone 10.5 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Powder Plus Foundation in NW65, against Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NW65.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Well People Skinforia Serum Foundation in 46 Rich Neutral, against Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Well People Skinforia Serum Foundation in 46 Rich Neutral.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation NW65
SephoraYour shade $22 at Ulta Beauty
Well People Skinforia Serum Foundation 46 Rich Neutral
Ulta BeautyYour shade $22 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
