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On-the-Glow BASE Foundation Moisture Stick Cocoa dupes and alternatives Pixi

Deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol6Vegan1Cruelty-free1Oil-free1With SPF0Mineral1

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Only showing matches with full coverage.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation NW65

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Pixi
CocoaChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
MAC Cosmetics
NW65
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
99
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $17 more

Your shade $22 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Natural Radiant Longwear Foundation Ambato

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Pixi
CocoaChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
NARS
Ambato
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $33 more

Your shade $22 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Vanish Seamless Finish Foundation Stick

    17.5 Espresso
    Shade match 81
    $49SephoraSephoraCosts $27 more

    Matches: Similar undertone (cool vs neutral)Same natural finishClaims 12-hour wear

    Differences: Full rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    BR172
    Shade match 84
    $81Ulta BeautyUlta Beauty(product price)Costs $59 more

    Matches: Similar undertone (cool vs neutral)

    Differences: Slightly deeperRadiant rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Full rather than buildable coverage · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  3. #5 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    550N
    Shade match 90
    $69SephoraSephoraCosts $47 more

    Matches: Very close colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · KVD Beauty

    Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Deep 094
    Shade match 85
    $42Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Slightly lighterFull rather than buildable coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for very deep skin with cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    44 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 44 Medium Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Very close colour
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Very close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW65, against Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest shade matchNW65Score
Shade match55% of overall95
Colour99#724b3f#714b40Looks identicalColour difference 0.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 77/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW65.

Same or better

  • Near-identical swatch colour
  • Similar undertone (cool vs neutral)
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs powder-based; silicone none vs moderate
View full match

Why the closest overall alternative works

NARS Natural Radiant Longwear Foundation in Ambato, against Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest overall alternativeAmbatoScore
Shade match55% of overall87
Colour86#724b3f#6a453dVery close colourColour difference 2.8 (0 is identical)
Depth92DeepVery deepCloseDepth difference: 3.8
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Ambato.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than buildable coverage
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone none vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation NW65

Best price
$39SephoraSephora
Costs $17 more

Your shade $22 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Natural Radiant Longwear Foundation Ambato

Best price
$55SephoraSephora
Costs $33 more

Your shade $22 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.