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On-the-Glow BASE Foundation Moisture Stick Cocoa dupes and alternatives Pixi

Deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral2

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 46 Rich Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Pixi
CocoaChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
Well People
46 Rich Neutral
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
86
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$1 less (5%)

Your shade $22 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR172
    Shade match 91
    $69Ulta BeautyUlta Beauty(product price)Costs $47 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same buildable coverage

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    39 Cocoa
    Shade match 88
    $14.97WalmartWalmart$7.03 less (32%)

    Matches: Same neutral undertoneSame buildable coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    50
    Skin suitability
    60

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  3. #4 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 84
    $21$30Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Similar undertone (cool vs neutral)Same natural finishSame buildable coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  4. #5 · Temptu

    Perfect Canvas Foundation

    10C Caramel
    Shade match 87
    $34Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same buildable coverage

    Differences: Natural matte rather than natural finish

    Score details
    Shade match
    87
    Finish & visual result
    77
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural matte rather than natural finish

    Retailer shade note: tan shade with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    44 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 44 Medium Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Very close colour
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Very close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Skinforia Serum Foundation in 46 Rich Neutral, against Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest match46 Rich NeutralScore
Shade match55% of overall95
Colour98#724b3f#71493dLooks identicalColour difference 0.7 (0 is identical)
Depth99DeepVery deepCloseDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 46 Rich Neutral.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same buildable coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone none vs none
View full match

Where to buy 46 Rich Neutral

Best price
$21Ulta BeautyUlta Beauty
$1 less (5%)

Your shade $22 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.