Tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $22 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $22 at Ulta Beauty
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$8.01 less (36%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at Amazon
SephoraCosts $46 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Tan to deep golden undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty(product price)$6 less (27%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNot marketed for combination/normal/oily/sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: neutral golden
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $23 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than buildable coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than buildable coverage
Retailer shade note: level-two medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $25 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: deep neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39 · out of stockView at SephoraSephora$3 less (14%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than buildable coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Light rather than buildable coverage · Not marketed for combination/sensitive skin
Retailer shade note: deep neutral warm
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty$15.01 less (68%)Matches: Very close colourSame neutral undertone
Differences: Matte rather than natural finishMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty(product price)$8.01 less (36%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $17.50 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: dark neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$12 less (55%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than buildable coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Light rather than buildable coverage
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta BeautyCosts $16 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than buildable coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than buildable coverage
Retailer shade note: dark brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautySephoraCosts $17 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)Costs $28 moreMatches: Very close colourSame neutral undertoneSame buildable coverage
Differences: Not marketed for combination/dry/normal/oily skin
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for combination/dry/normal/oily skin
Retailer shade note: dark shade, neutral undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $38 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: tan dark neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than buildable coverageNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for dry/oily skin
Retailer shade note: Deep with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty$7.05 less (32%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims long-wearing
Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for combination/dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for combination/dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyCVS$16.49View at CVSUlta Beauty(product price)Costs $47 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same buildable coverage
Differences: Matte rather than natural finishContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Retailer shade note: medium-deep shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination/oily skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: Deep shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$1 less (5%)Matches: Similar undertone (warm vs neutral)Same natural finishSame buildable coverage
Differences: Not marketed for sensitive skin
Close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetSephoraCosts $27 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for oily/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for tan to deep skin with warm golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sUlta Beauty(product price)Costs $47 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims long-wearing
Differences: Radiant rather than natural finishLight rather than buildable coverageContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · Contains listed fragrance
Retailer shade note: medium-deep shade, golden undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$7.50 less (34%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Matte rather than natural finishFull rather than buildable coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at WalmartTarget$13.69View at TargetUlta Beauty$14.50View at Ulta BeautyUlta Beauty$7.05 less (32%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Adds SPF 15
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for combination/oily/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautySephoraCosts $38 moreMatches: Very close colourSame neutral undertoneClaims 12-hour wear
Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for oily/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium deep, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$14 less (64%)Matches: Very close colourSame natural finishClaims long-wearing
Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for sensitive skin
Retailer shade note: tan with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonShowing 12 of 28 matches
The closest shade to Pixi On-the-Glow BASE Foundation Moisture Stick Caramel (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
WN 124 Sienna
$22
12.5 Tan-Deep
$36
32 Medium Golden
$32
Butterscotch
$36
Deep Golden
$12
Rich Chocolate
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 8WN, against Pixi On-the-Glow BASE Foundation Moisture Stick in Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 8WN.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 270 Toasted Almond, against Pixi On-the-Glow BASE Foundation Moisture Stick in Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 270 Toasted Almond.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation 8WN
Ulta BeautyYour shade $22 at Ulta Beauty · product price; shade not separately priced
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 270 Toasted Almond
WalmartYour shade $22 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
