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More Than a Pretty Face Skin-Caring Foundation Medium Tan Warm dupes and alternatives Polite Society

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation Creme Caramel 355W

The equivalent shade: scored on colour, depth and undertone only.

The match
Huda Beauty
Creme Caramel 355W
Depth and undertone: Medium light · Olive · neutral olive
Finish and coverage: Natural · Buildable coverage
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$5 less (12%)

Your shade $42 at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 530 Ibiza

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
63
Skin (Skin suitability)
100
Best price
$14.40Ulta BeautyUlta Beauty
$27.60 less (66%)

Your shade $42 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    485 Golden Sun
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    480 Radiant Sand
    Shade match 86
    $18.99Ulta BeautyUlta Beauty$23.01 less (55%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than radiant finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Natural Radiance Foundation

    550 Martinique
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$18 less (43%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Best Skin Ever Liquid Foundation

    26N
    Shade match 90
    $24SephoraSephora$18 less (43%)

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Neutral rather than olive undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    89
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame radiant finishClaims not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Medium 310 C
    Shade match 80
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Very close colourSame radiant finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW8.5
    Shade match 87
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/dry/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: medium warm 8.5

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Natural Radiant Longwear Foundation

    Syracuse - Medium Dark 1
    Shade match 87
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Golden Milk 307N
    Shade match 94
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame olive undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin

    Retailer shade note: Medium skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  10. #12 · about-face

    THE PERFORMER Skin-Focused Foundation

    M2NEUTRAL
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 16
    Shade match 90
    $69SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match
  12. #14 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    4W1 Honey Bronze
    Shade match 88
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame radiant finishAdds SPF 45

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y42 - Warm Praline
    Shade match 86
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for medium to tan skin with peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · Sephora Collection

    Best Skin Ever Liquid Foundation

    23Y
    Shade match 85
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: medium-dark with yellow undertones

    Medium confidence· Digital match

    View match
  15. #17 · Haleys Beauty

    Re-form Luminous Skin Foundation

    5.00 Medium/Tan - Warm
    Shade match 88
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 5.00 Medium/Tan - Warm

    Medium confidence· Digital match

    View match
  16. #18 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 15
    Shade match 87
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with golden neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Maracuja Juicy Glow Tint

    35N Medium Neutral
    Shade match 80
    $42Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: tan neutral

    Medium confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    30 Medium Warm
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$34 less (81%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  20. #22 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Warm
    Shade match 90
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    42
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  21. Shade match 88
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than olive undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: medium (neutral)

    Medium confidence· Digital match

    View match
  22. Shade match 90
    $42SephoraSephoraSame price

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than olive undertoneMatte rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    53
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Does not claim colour stability

    Retailer shade note: for medium neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  23. Shade match 88
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    32 Medium Neutral
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$34 less (81%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than olive undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    230W Papyrus
    Shade match 88
    $49SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for darker medium skin with warm undertones

    Medium confidence· Digital match

    View match
  26. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for medium deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  27. #29 · Tarte

    Face Tape Full Coverage Foundation

    37G Medium-Tan Golden
    Shade match 93
    $42SephoraSephoraSame price

    Matches: Very close colourSame olive undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  28. Shade match 97
    $8Ulta BeautyUlta Beauty(product price)$34 less (81%)

    Matches: Very close colourSame olive undertoneSame full coverage

    Differences: Matte rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with an olive undertone

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Warm (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Walnut

    NARS Radiant Creamy Concealer, shade Walnut

    • Very close colour
    • Medium light · Olive undertone

    $36

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $36

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $22

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $30

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    12O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 12O

    • Close colour
    • Medium · Olive undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Looks identical
    • Medium light · Warm · golden undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Creme Caramel 355W, against Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Tan WarmClosest shade matchCreme Caramel 355WScore
Shade match55% of overall97
Colour95#dd9e65#d89b60Looks identicalColour difference 1.3 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.9
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100OliveOlive · neutral oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Creme Caramel 355W.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Same olive undertone
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 530 Ibiza, against Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Tan WarmClosest overall alternative530 IbizaScore
Shade match55% of overall90
Colour96#dd9e65#db9c67Looks identicalColour difference 1.2 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 530 Ibiza.

Same or better

  • $27.60 less
  • Near-identical swatch colour
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim long-wearing

Different

  • Slightly warmer undertone
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation Creme Caramel 355W

Best price
$37SephoraSephora
$5 less (12%)

Your shade $42 at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 530 Ibiza

Best price
$14.40Ulta BeautyUlta Beauty
$27.60 less (66%)

Your shade $42 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.