Beautler.Your beauty butler

Natural Glow Hydrating Foundation #100 - Fair Neutral dupes and alternatives Poom

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 31

Only showing matches with buildable coverage, cruelty-free, without dimethicone.

  • 23 matches have no cruelty-free claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 12N Fair Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Poom
#100 - Fair NeutralChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Tarte
12N Fair Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
58
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Shade match
94out of 100
Colour
89
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #100 - Fair Neutral (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chantilly

    NARS Soft Matte Complete Concealer, shade Chantilly

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Swan

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Swan

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N2

    L'Oréal Paris True Match Radiant Serum Concealer, shade N2

    • Very close colour
    • Very fair · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Very close colour
    • Very fair · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 12N Fair Neutral, against Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#100 - Fair NeutralClosest match12N Fair NeutralScore
Shade match55% of overall94
Colour89#f8e0c8#ffe0c4Very close colourColour difference 2.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 12N Fair Neutral.

Same or better

  • $6 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none
View full match

Where to buy 12N Fair Neutral

Best price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.