Natural Glow Hydrating Foundation #100 - Fair Neutral dupes and alternatives Poom
4.7 (61)·Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same light coverage· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
68
Wear & performance
100
Skin suitability
40
Looks identical · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: L0 - Very light with cool undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Slightly deeper· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
79
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Very Fair, neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
43
Wear & performance
100
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
60
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair to light with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims long-wearing
Differences: Natural rather than matte finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
61
Wear & performance
60
Skin suitability
20
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
$25Ulta Beauty(product price)$23 less (48%)4.2 (812)
Matches: Very close colour· Both claim a skin-like finish· Claims long-wearing
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Medium rather than light coverage
Score details
Shade match
86
Finish & visual result
75
Wear & performance
60
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
60
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
60
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: Ultra Fair skin with neutral undertones
The closest shade to Poom Natural Glow Hydrating Foundation #100 - Fair Neutral (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Youngblood Loose Mineral Foundation in Ivory, against Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shade#100 - Fair NeutralClosest shade matchIvoryHow they compareScore
Shade match55% of overall99
Colour60%99#f8e0c8#f6dec6Looks identicalColour difference 0.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared64
Finish35%—not comparableMatteNot listedNot comparedFinish not listed for one product
Coverage30%80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Complexion Crush Foundation in Very Fair Cool, against Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral. Every attribute compared, with its share of the score.
Overall match 89/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $3.50 more
Sephora
