Natural Glow Hydrating Foundation #300 - Medium Neutral dupes and alternatives Poom
4.7 (61)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same light coverage· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
68
Wear & performance
100
Skin suitability
40
Looks identical · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: M1.2 - Medium with warm undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Not marketed for combination/dry/sensitive skin
Score details
Shade match
92
Finish & visual result
79
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Medium rather than light coverage
Score details
Shade match
91
Finish & visual result
70
Wear & performance
60
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium light tan with olive undertones
$11.99Ulta Beauty(product price)$34.01 less (74%)4.4 (182,841)
Matches: Near-identical swatch colour· Same matte finish· Claims 12-hour wear
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
79
Wear & performance
60
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Claims 12-hour wear
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims 12-hour wear
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than light coverage
Score details
Shade match
89
Finish & visual result
75
Wear & performance
54
Skin suitability
20
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin
The closest shade to Poom Natural Glow Hydrating Foundation #300 - Medium Neutral (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Matte Powder Foundation in 20N Medium, against Poom Natural Glow Hydrating Foundation in #300 - Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade#300 - Medium NeutralClosest shade match20N MediumHow they compareScore
Shade match55% of overall99
Colour60%98#efbb8c#f0ba89Looks identicalColour difference 0.6 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Coverage30%40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveNormalBoth marketed for normal skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Natural Fluid Foundation in NO 6, against Poom Natural Glow Hydrating Foundation in #300 - Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade#300 - Medium NeutralClosest overall alternativeNO 6How they compareScore
Shade match55% of overall97
Colour60%95#efbb8c#f2bf8dLooks identicalColour difference 1.3 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 94/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$30 less (65%)
