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Natural Glow Hydrating Foundation #300 - Medium Neutral dupes and alternatives Poom

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NO 6

The equivalent shade and the most similar foundation overall.

Your shade
Poom
#300 - Medium NeutralChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Light coverage
The match
Kryolan Professional Makeup
NO 6
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
Overall match
94out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Pure Radiant Tinted Moisturizer SPF 30

    Sydney
    Shade match 89
    $50Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame light coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: M1.2 - Medium with warm undertones

    Low confidence· Digital match

    View match
  2. #3 · Rude

    Perfect Base Foundation Stick

    14W Light Medium Warm
    Shade match 86
    $8.75Ulta BeautyUlta Beauty(product price)$37.25 less (81%)

    Matches: Very close colourSame light coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No skin-like finish claimed

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #300 - Medium Neutral (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    270N

    Rare Beauty Liquid Touch Brightening Concealer, shade 270N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8 Medium-Tan

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Beige

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cookie Dough 4.3 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Cookie Dough 4.3 Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $31

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.8 N

    • Very close colour
    • Light · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kryolan Professional Makeup Natural Fluid Foundation in NO 6, against Poom Natural Glow Hydrating Foundation in #300 - Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#300 - Medium NeutralClosest matchNO 6Score
Shade match55% of overall97
Colour95#efbb8c#f2bf8dLooks identicalColour difference 1.3 (0 is identical)
Depth97LightLightSameDepth difference: 1.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 94/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NO 6.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same light coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none
View full match

Where to buy NO 6

Best price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.