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Natural Glow Hydrating Foundation #400 - Tan Neutral dupes and alternatives Poom

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Preferences

Fragrance-free5No drying alcohol5Vegan2Cruelty-free1Oil-free0With SPF2Mineral0

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Tan

The equivalent shade and the most similar foundation overall.

Your shade
Poom
#400 - Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Light coverage
The match
Smashbox
Tan
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Light coverage
Overall match
84out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
68
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$7 less (15%)

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Medium Tan
    Shade match 92
    $21.49Ulta BeautyUlta Beauty$26.51 less (55%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Stay Honey Wheat
    Shade match 84
    $41Ulta BeautyUlta Beauty$7 less (15%)

    Matches: Very close colourSame matte finishSame light coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  3. #4 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Toffee
    Shade match 89
    $11.99Ulta BeautyUlta Beauty$36.01 less (75%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  4. #5 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    10 Tan
    Shade match 90
    $48SephoraSephoraSame price

    Matches: Near-identical swatch colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #400 - Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Neutral

    • Very close colour
    • Medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Candied Ginger 6.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Candied Ginger 6.1 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4N

    • Close colour
    • Medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Tan, against Poom Natural Glow Hydrating Foundation in #400 - Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#400 - Tan NeutralClosest matchTanScore
Shade match55% of overall97
Colour96#da9459#d49258Looks identicalColour difference 1.3 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.7
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Tan.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same light coverage
  • Claims long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • No skin-like finish claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapBoth water-based; silicone moderate vs high
View full match

Where to buy Tan

Match price
$41Ulta BeautyUlta Beauty
$7 less (15%)

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.