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Natural Glow Hydrating Foundation #200 - Light Neutral dupes and alternatives Poom

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol6Vegan2Cruelty-free2Oil-free0With SPF3Mineral2

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Only showing matches with light coverage.

Closest shade match: Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint 2

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#200 - Light NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Fenty Beauty
2
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Light coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$5 less (11%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NO 4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#200 - Light NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Kryolan Professional Makeup
NO 4
Depth and undertone: Fair · Olive
Finish and coverage: Natural · Light coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NY 4
    Shade match 87
    $51.50Ulta BeautyUlta Beauty(product price)Costs $5.50 more

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish

    Retailer shade note: Yellow

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Pure Radiant Tinted Moisturizer SPF 30

    Groenland
    Shade match 89
    $50Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame light coverageBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: L3 - Light to medium with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tower 28 Beauty

    SunnyDays Skin Tint

    15 Melrose
    Shade match 87
    $32SephoraSephora$14 less (30%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tower 28 Beauty

    SunnyDays Skin Tint

    18 Montana
    Shade match 86
    $32SephoraSephora$14 less (30%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #200 - Light Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    230

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Very close colour
    • Fair · Neutral undertone

    $22

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Looks identical
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint in 2, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#200 - Light NeutralClosest shade match2Score
Shade match55% of overall96
Colour94#f9cfa7#f1cba4Very close colourColour difference 1.6 (0 is identical)
Depth96FairFairSameDepth difference: 2.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint in 2.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Same light coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NO 4, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#200 - Light NeutralClosest overall alternativeNO 4Score
Shade match55% of overall90
Colour96#f9cfa7#f5cfa7Looks identicalColour difference 1.3 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NO 4.

Same or better

  • Near-identical swatch colour
  • Same light coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Olive rather than neutral undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint 2

Match price
$41Ulta BeautyUlta Beauty
$5 less (11%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NO 4

Match price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.