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Natural Glow Hydrating Foundation #200 - Light Neutral dupes and alternatives Poom

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free5No drying alcohol5Vegan1Cruelty-free3Oil-free0With SPF1Mineral0

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6 of 31

Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Cushion Foundation 100 Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Poom
#200 - Light NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
The match
L'Oréal Paris
100 Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
85
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$19.99Ulta BeautyUlta Beauty
$26.01 less (57%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Yepoda

    The Dewy Day

    2N
    Shade match 95
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than light coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than light coverage · Not marketed for combination/oily skin

    Retailer shade note: Light shade with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Infallible Cushion Foundation

    120 Warm
    Shade match 87
    $19.99Ulta BeautyUlta Beauty(product price)$26.01 less (57%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Timeless Hydrating Foundation

    22N Light Neutral
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than light coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  4. #5 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    10 Fair
    Shade match 96
    $56Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than light coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    01 Pale
    Shade match 92
    $14.99TargetTarget$31.01 less (67%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than light coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #200 - Light Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    230

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Very close colour
    • Fair · Neutral undertone

    $22

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Looks identical
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Cushion Foundation in 100 Neutral, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#200 - Light NeutralClosest match100 NeutralScore
Shade match55% of overall98
Colour97#f9cfa7#fad0abLooks identicalColour difference 1.0 (0 is identical)
Depth99FairVery fairCloseDepth difference: 0.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 100 Neutral.

Same or better

  • $26.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high
View full match

Where to buy 100 Neutral

Match price
$19.99Ulta BeautyUlta Beauty
$26.01 less (57%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.