Natural Glow Hydrating Foundation #200 - Light Neutral dupes and alternatives Poom
4.7 (61)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$34.01 less (74%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Not marketed for combination/dry/sensitive skin
Score details
Shade match
90
Finish & visual result
79
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$34.01 less (74%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Claims 12-hour wear
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
60
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly cooler undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol
The closest shade to Poom Natural Glow Hydrating Foundation #200 - Light Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in LN1, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.
ComparedYour shade#200 - Light NeutralClosest shade matchLN1How they compareScore
Shade match55% of overall98
Colour60%97#f9cfa7#f4cda7Looks identicalColour difference 1.0 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.4
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveNormalBoth marketed for normal skin
Overall match 73/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
about-face THE PERFORMER Skin-Focused Foundation in L2NEUTRAL, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.
ComparedYour shade#200 - Light NeutralClosest overall alternativeL2NEUTRALHow they compareScore
Shade match55% of overall95
Colour60%94#f9cfa7#f2c89fVery close colourColour difference 1.7 (0 is identical)
Depth15%93FairFairSameDepth difference: 3.6
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 84/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$6 less (13%)
