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Natural Glow Hydrating Foundation #100 - Fair Neutral dupes and alternatives Poom

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 1 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#100 - Fair NeutralChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Charlotte Tilbury
1 Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $4 more

Your shade $48 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NP 2

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#100 - Fair NeutralChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Kryolan Professional Makeup
NP 2
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Light coverage
Overall match
89out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    True Skin Serum Foundation

    Mindoro SF.25
    Shade match 95
    $56SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/oily skin

    Retailer shade note: extra light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tower 28 Beauty

    SunnyDays Skin Tint

    10 Larchmont
    Shade match 86
    $32SephoraSephora$16 less (33%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Alabaster (N-000)
    Shade match 92
    $58SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Very Fair, neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    1WN
    Shade match 94
    $35Ulta BeautyUlta Beauty$13 less (27%)

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Natural rather than matte finishNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/oily/sensitive skin

    Retailer shade note: fair with warm neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $55SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $63SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $63SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #100 - Fair Neutral (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chantilly

    NARS Soft Matte Complete Concealer, shade Chantilly

    • Looks identical
    • Very fair · Neutral undertone

    $36

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Swan

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Swan

    • Looks identical
    • Very fair · Neutral undertone

    $36

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N2

    L'Oréal Paris True Match Radiant Serum Concealer, shade N2

    • Very close colour
    • Very fair · Neutral undertone

    $16.99

  4. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

  5. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Very close colour
    • Very fair · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 1 Neutral, against Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#100 - Fair NeutralClosest shade match1 NeutralScore
Shade match55% of overall97
Colour96#f8e0c8#f4dbc2Looks identicalColour difference 1.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.7
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 1 Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than light coverage
  • Claims a blurring effect
  • Claims 16-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NP 2, against Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#100 - Fair NeutralClosest overall alternativeNP 2Score
Shade match55% of overall89
Colour96#f8e0c8#fee6ceLooks identicalColour difference 1.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NP 2.

Same or better

  • Near-identical swatch colour
  • Same light coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none

Where to buy

Closest shade match

Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 1 Neutral

Best price
$52SephoraSephora
Costs $4 more

Your shade $48 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NP 2

Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.