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Natural Glow Hydrating Foundation #100 - Fair Neutral dupes and alternatives Poom

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol10Vegan3Cruelty-free3Oil-free0With SPF1Mineral5

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Only showing matches without dimethicone.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Youngblood Loose Mineral Foundation Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#100 - Fair NeutralChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Youngblood
Ivory
Depth and undertone: Very fair · Neutral
Finish and coverage: Buildable coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
Costs $2 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NP 2

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#100 - Fair NeutralChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Kryolan Professional Makeup
NP 2
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Light coverage
Overall match
89out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Bisque 1N
    Shade match 96
    $36SephoraSephora$12 less (25%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Medium rather than light coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for normal/sensitive skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair 2 Neutral
    Shade match 94
    $41Ulta BeautyUlta Beauty$7 less (15%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  3. #5 · Tower 28 Beauty

    SunnyDays Skin Tint

    10 Larchmont
    Shade match 86
    $32SephoraSephora$16 less (33%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  4. #6 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1WARM
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)$23 less (48%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    12N Fair Neutral
    Shade match 94
    $42Ulta BeautyUlta Beauty$6 less (13%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than light coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  6. #8 · Givenchy

    Prisme Libre Glow Serum Blurring Foundation

    1.5N
    Shade match 96
    $63SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than light coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  8. #10 · about-face

    THE PERFORMER Skin-Focused Foundation

    F2OLIVE
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)$23 less (48%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: fair with olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Givenchy

    Prisme Libre Glow Serum Blurring Foundation

    1N
    Shade match 95
    $63SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1N2 Ecru
    Shade match 94
    $52Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    65
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: light with neutral rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #100 - Fair Neutral (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chantilly

    NARS Soft Matte Complete Concealer, shade Chantilly

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Swan

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Swan

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N2

    L'Oréal Paris True Match Radiant Serum Concealer, shade N2

    • Very close colour
    • Very fair · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Very close colour
    • Very fair · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Youngblood Loose Mineral Foundation in Ivory, against Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#100 - Fair NeutralClosest shade matchIvoryScore
Shade match55% of overall99
Colour99#f8e0c8#f6dec6Looks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared64
Finishnot comparableMatteNot listedNot comparedFinish not listed for one product
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood Loose Mineral Foundation in Ivory.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone moderate vs none
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NP 2, against Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#100 - Fair NeutralClosest overall alternativeNP 2Score
Shade match55% of overall89
Colour96#f8e0c8#fee6ceLooks identicalColour difference 1.3 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NP 2.

Same or better

  • Near-identical swatch colour
  • Same light coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

Youngblood Loose Mineral Foundation Ivory

Match price
$50Ulta BeautyUlta Beauty
Costs $2 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NP 2

Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.