Beautler.Your beauty butler

Natural Glow Hydrating Foundation #200 - Light Neutral dupes and alternatives Poom

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free2Oil-free0With SPF1Mineral0

Avoid an ingredient

Sort

2 of 31

Only showing matches with buildable coverage, in liquid form.

  • 12 matches have no formulation listed and are not shown.

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#200 - Light NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Jane Iredale
10 Fair
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$56Ulta BeautyUlta Beauty
Costs $10 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Yepoda The Dewy Day 2N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#200 - Light NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Yepoda
2N
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
75
Wear (Wear & performance)
60
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #200 - Light Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    230

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Very close colour
    • Fair · Neutral undertone

    $22

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Looks identical
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#200 - Light NeutralClosest shade match10 FairScore
Shade match55% of overall96
Colour94#f9cfa7#f5d1acVery close colourColour difference 1.7 (0 is identical)
Depth100FairVery fairCloseDepth difference: 0.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone moderate vs moderate
View full match

Why the closest overall alternative works

Yepoda The Dewy Day in 2N, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#200 - Light NeutralClosest overall alternative2NScore
Shade match55% of overall95
Colour91#f9cfa7#f3ceadVery close colourColour difference 2.1 (0 is identical)
Depth98FairFairSameDepth difference: 1.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yepoda The Dewy Day in 2N.

Same or better

  • $7 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Both claim a skin-like finish
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair

Best price
$56Ulta BeautyUlta Beauty
Costs $10 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Yepoda The Dewy Day 2N

Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.