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Natural Glow Hydrating Foundation #300 - Medium Neutral dupes and alternatives Poom

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Formulation

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Fragrance-free8No drying alcohol8Vegan4Cruelty-free4Oil-free0With SPF1Mineral0

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Only showing matches in liquid form, without alcohol denat.

  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 15 Light Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#300 - Medium NeutralChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Light coverage
The match
Rare Beauty
15 Light Medium Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$8 less (17%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NO 6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#300 - Medium NeutralChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Light coverage
The match
Kryolan Professional Makeup
NO 6
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
Overall match
94out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Natural (N-052)
    Shade match 96
    $58SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Medium, neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    12 Light Warm
    Shade match 89
    $38SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: warm beige

    Medium confidence· Digital match

    View match
  3. #5 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 15
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)Costs $0.90 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than light coverageNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Buildable rather than light coverage · No skin-like finish claimed · Contains drying alcohol

    Low confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    19 Light Medium Warm
    Shade match 87
    $38SephoraSephora$8 less (17%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Natural Matte Longwear Foundation

    SANTA FE
    Shade match 98
    $55SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: M2 - Medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Light 4
    Shade match 89
    $34SephoraSephora$12 less (26%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    75
    Wear & performance
    54
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  7. #9 · Jane Iredale

    Beyond Matte Liquid Foundation

    M6
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: medium w/ peach/gold undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #300 - Medium Neutral (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    270N

    Rare Beauty Liquid Touch Brightening Concealer, shade 270N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8 Medium-Tan

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Beige

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cookie Dough 4.3 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Cookie Dough 4.3 Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $31

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.8 N

    • Very close colour
    • Light · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 15 Light Medium Neutral, against Poom Natural Glow Hydrating Foundation in #300 - Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#300 - Medium NeutralClosest shade match15 Light Medium NeutralScore
Shade match55% of overall98
Colour97#efbb8c#ecb787Looks identicalColour difference 1.0 (0 is identical)
Depth97LightLightSameDepth difference: 1.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 15 Light Medium Neutral.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NO 6, against Poom Natural Glow Hydrating Foundation in #300 - Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#300 - Medium NeutralClosest overall alternativeNO 6Score
Shade match55% of overall97
Colour95#efbb8c#f2bf8dLooks identicalColour difference 1.3 (0 is identical)
Depth97LightLightSameDepth difference: 1.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 94/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NO 6.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same light coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 15 Light Medium Neutral

Best price
$38SephoraSephora
$8 less (17%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NO 6

Best price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.