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Natural Glow Hydrating Foundation #400 - Tan Neutral dupes and alternatives Poom

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with a radiant finish.

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY11

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#400 - Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Light coverage
The match
Natasha Denona
NY11
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $4 more

Your shade $48 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation Toffee

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#400 - Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Light coverage
The match
Maybelline
Toffee
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
78out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Skin (Skin suitability)
40
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$36.01 less (75%)

Your shade $48 at Ulta Beauty · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    10 Tan
    Shade match 90
    $48SephoraSephoraSame price

    Matches: Near-identical swatch colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #400 - Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Neutral

    • Very close colour
    • Medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Candied Ginger 6.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Candied Ginger 6.1 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4N

    • Close colour
    • Medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY11, against Poom Natural Glow Hydrating Foundation in #400 - Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#400 - Tan NeutralClosest shade matchNY11Score
Shade match55% of overall97
Colour95#da9459#db9861Looks identicalColour difference 1.4 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.7
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed18-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 73/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY11.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than light coverage
  • Claims a blurring effect
  • Claims 18-hour wear
  • Claims not settling into lines

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Maybelline Fit Me Dewy + Smooth Foundation in Toffee, against Poom Natural Glow Hydrating Foundation in #400 - Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#400 - Tan NeutralClosest overall alternativeToffeeScore
Shade match55% of overall89
Colour89#da9459#e4955bVery close colourColour difference 2.4 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 2.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 78/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in Toffee.

Same or better

  • $36.01 less
  • Very close colour
  • Same neutral undertone
  • Same light coverage
  • Both claim a lightweight feel
  • Adds SPF 18

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapBoth water-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY11

Best price
$52SephoraSephora
Costs $4 more

Your shade $48 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Maybelline Fit Me Dewy + Smooth Foundation Toffee

Match price
$11.99Ulta BeautyUlta Beauty
$36.01 less (75%)

Your shade $48 at Ulta Beauty · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.