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Natural Glow Hydrating Foundation #600 - Deep Neutral dupes and alternatives Poom

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Youngblood BeyondBlur Skin Perfecting Foundation DW5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#600 - Deep NeutralChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Light coverage
The match
Youngblood
DW5
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$58Ulta BeautyUlta Beauty
Costs $10 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Dark Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#600 - Deep NeutralChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Light coverage
The match
Ulta Beauty Collection
Dark Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
85
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$16Ulta BeautyUlta Beauty
$32 less (67%)

Your shade $48 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Soft Matte Foundation

    Chestnut
    Shade match 95
    $48SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $48SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Neutral
    Shade match 92
    $52SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than light coverageContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than light coverage · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than light coverage · Contains drying alcohol

    Retailer shade note: for very deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $48SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperMedium rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F15NC
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · No skin-like finish claimed

    Retailer shade note: dark or deep skin tones with red undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    10 Neutral Deep
    Shade match 95
    $14.97WalmartWalmart$33.03 less (69%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Foundation

    15 Warm
    Shade match 83
    $52SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Contains drying alcohol

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    45 Deep Cool
    Shade match 84
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: cool red

    Medium confidence· Digital match

    View match
  10. #12 · Too Faced

    Born This Way Soft Matte Foundation

    Spiced Rum
    Shade match 82
    $48SephoraSephoraSame price

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very deep with rosy undertones

    Medium confidence· Digital match

    View match
  11. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than light coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. #14 · about-face

    THE PERFORMER Skin-Focused Foundation

    D2COOL
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$23 less (48%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Deep
    Shade match 92
    $17.99Ulta BeautyUlta Beauty$30.01 less (63%)

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: 9 deep

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    210 Togo
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Near-identical swatch colourSame matte finishClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: for deep dark skin w/ a cool olive undertone

    Medium confidence· Digital match

    View match
  15. #17 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    27 W
    Shade match 87
    $48SephoraSephoraSame price

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  16. #18 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Walnut (C-096)
    Shade match 85
    $58SephoraSephoraCosts $10 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep, cool undertones

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $38Ulta BeautyUlta Beauty(product price)$10 less (21%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #600 - Deep Neutral (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Close colour
    • Very deep · Neutral undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Youngblood BeyondBlur Skin Perfecting Foundation in DW5, against Poom Natural Glow Hydrating Foundation in #600 - Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#600 - Deep NeutralClosest shade matchDW5Score
Shade match55% of overall97
Colour96#7a3f21#763f20Looks identicalColour difference 1.2 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall53
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveDry, normal, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood BeyondBlur Skin Perfecting Foundation in DW5.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Natural matte finish instead of matte
  • Claims a blurring effect
  • Claims 12-hour wear

Different

  • Full rather than light coverage
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Dark Cool, against Poom Natural Glow Hydrating Foundation in #600 - Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#600 - Deep NeutralClosest overall alternativeDark CoolScore
Shade match55% of overall84
Colour88#7a3f21#7a3717Very close colourColour difference 2.5 (0 is identical)
Depth95Very deepVery deepSameDepth difference: 2.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Dark Cool.

Same or better

  • $32 less
  • Very close colour
  • Same matte finish
  • Medium rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high

Where to buy

Closest shade match

Youngblood BeyondBlur Skin Perfecting Foundation DW5

Match price
$58Ulta BeautyUlta Beauty
Costs $10 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Dark Cool

Match price
$16Ulta BeautyUlta Beauty
$32 less (67%)

Your shade $48 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.