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4-in-1 Love Your Selfie Longwear Foundation & Concealer DPG1 Mocha dupes and alternatives PÜR

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches mineral-based.

  • 2 matches have no mineral claim listed and are not shown.

Closest shade match: Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier XII

The equivalent shade: scored on colour, depth and undertone only.

Shade match
90out of 100
Colour
84
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$68SephoraSephora
Costs $28 more

Your shade $40 at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 40 Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Well People
40 Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
75
Wear (Wear & performance)
61
Skin (Skin suitability)
80
Best price
$21Ulta BeautyUlta Beauty
$19 less (48%)

Your shade $40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $64SephoraSephoraCosts $24 more

    Matches: Same matte finishBoth claim transfer resistanceClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin · Contains listed fragrance

    Retailer shade note: very dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPG1 Mocha (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    55W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 55W rich warm

    • Close colour
    • Deep · Warm undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

  3. NARS Radiant Creamy Concealer

    Cacao

    NARS Radiant Creamy Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    14

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 14

    • Very close colour
    • Deep · Olive undertone

    $42

  5. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

  6. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier XII, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPG1 Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeDPG1 MochaClosest shade matchAtelier XIIScore
Shade match55% of overall90
Colour84#825240#7b523cClose colourColour difference 3.1 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 77/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier XII.

Same or better

  • Same warm undertone
  • Medium rather than full coverage
  • Both claim a skin-like finish

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 40 Deep Neutral, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPG1 Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeDPG1 MochaClosest overall alternative40 Deep NeutralScore
Shade match55% of overall85
Colour90#825240#7f513aVery close colourColour difference 2.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 79/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 40 Deep Neutral.

Same or better

  • $19 less
  • Very close colour
  • Buildable rather than full coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier XII

Best price
$68SephoraSephora
Costs $28 more

Your shade $40 at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 40 Deep Neutral

Best price
$21Ulta BeautyUlta Beauty
$19 less (48%)

Your shade $40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.