4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP1 Mocha dupes and alternatives PÜR
4.2 (1,788)·Very deep · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim a skin-like finish· Both claim long-wearing· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Natural matte rather than matte finish· Buildable rather than full coverage
Score details
Shade match
74
Finish & visual result
84
Wear & performance
75
Skin suitability
50
Close colour · Natural matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: dark shade with neutral undertones
$15.99Ulta Beauty(product price)$24.01 less (60%)4.5 (1,466)
Matches: Same cool undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Radiant rather than matte finish· Buildable rather than full coverage
Score details
Shade match
85
Finish & visual result
43
Wear & performance
83
Skin suitability
100
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance
$13.99Ulta Beauty(product price)$26.01 less (65%)4.3 (33,167)
Matches: Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
80
Finish & visual result
75
Wear & performance
40
Skin suitability
100
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Similar undertone (neutral vs cool)· Same matte finish· Same full coverage
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
78
Finish & visual result
79
Wear & performance
61
Skin suitability
20
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: very deep, neutral rosy undertones
Matches: Similar undertone (neutral vs cool)· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
75
Wear & performance
61
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with neutral cool undertones
Matches: Same cool undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than full coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
61
Wear & performance
40
Skin suitability
100
Close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Same matte finish· Same full coverage· Both claim a skin-like finish
Differences: Slightly deeper· Neutral rather than cool undertone· No long-wear claim
Score details
Shade match
70
Finish & visual result
91
Wear & performance
40
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Both claim a skin-like finish· Both claim long-wearing· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
69
Finish & visual result
88
Wear & performance
61
Skin suitability
60
Slight colour difference · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin
$12.99Ulta Beauty(product price)$27.01 less (68%)4.3 (668)
Matches: Same cool undertone· Both claim not settling into lines
Differences: Slightly deeper· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
50
Wear & performance
57
Skin suitability
50
Close colour · Natural finish
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
$15.99Ulta Beauty(product price)$24.01 less (60%)4.2 (324)
Matches: Same full coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly lighter· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
64
Wear & performance
57
Skin suitability
50
Colour not compared · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
Matches: Same cool undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly lighter· Radiant rather than matte finish· Light rather than full coverage
Score details
Shade match
86
Finish & visual result
42
Wear & performance
61
Skin suitability
60
Close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Same full coverage· Both claim a skin-like finish· Both claim long-wearing
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
68
Finish & visual result
82
Wear & performance
58
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: deep skin with neutral undertones
The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP1 Mocha (Very deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milani Conceal + Perfect 2-in-1 Foundation in Mahogany, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP1 Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeDPP1 MochaClosest shade matchMahoganyHow they compareScore
Shade match55% of overall95
Colour60%93#63302c#5b2c28Very close colourColour difference 1.9 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 098, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP1 Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeDPP1 MochaClosest overall alternativeDeep 098How they compareScore
Shade match55% of overall87
Colour60%85#63302c#592f28Very close colourColour difference 2.9 (0 is identical)
Overall match 87/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Ulta Beauty(product price)$0.50 less (1%)
Sephora
