Beautler.Your beauty butler

4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP1 Mocha dupes and alternatives PÜR

Very deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Bronze

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 098

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
KVD Beauty
Deep 098
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Best price
$42.50Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $40 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    450 Rich Cool
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral
    Shade match 70
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    70
    Finish & visual result
    93
    Wear & performance
    79
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $14.50Ulta BeautyUlta Beauty(product price)$25.50 less (64%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: dark shade with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Cool Espresso
    Shade match 80
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    23: Espresso
    Shade match 80
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep espresso with a cool undertone

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    I am Magic Powder Foundation

    Niger - Deep Dark 2
    Shade match 76
    $20Ulta BeautyUlta Beauty(product price)$20 less (50%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 74
    $42SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Temptu

    Perfect Canvas Foundation

    15N Chestnut
    Shade match 74
    $34Ulta BeautyUlta Beauty(product price)$6 less (15%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    84
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark shade with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 69
    $40SephoraSephoraSame price

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    86
    Wear & performance
    83
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  13. Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Same cool undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    43
    Wear & performance
    83
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C10 Cool Deep
    Shade match 80
    $13.99Ulta BeautyUlta Beauty(product price)$26.01 less (65%)

    Matches: Same cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Lifter Stix Multi-Use Face Stick

    80
    Shade match 91
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    57
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: cool very deep

    Medium confidence· Digital match

    View match
  16. Shade match 78
    $17.99$44SephoraSephora$22.01 less (55%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: very deep, neutral rosy undertones

    Medium confidence· Digital match

    View match
  17. #19 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 76
    $56SephoraSephoraCosts $16 more

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 84
    $21.49Ulta BeautyUlta Beauty$18.51 less (46%)

    Matches: Same cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  19. #21 · Live Tinted

    HUESTICK Complexion Stick

    02 Deep
    Shade match 70
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same matte finishSame full coverageBoth claim a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneNo long-wear claim

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  20. Shade match 69
    $69SephoraSephoraCosts $29 more

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    69
    Finish & visual result
    86
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 69
    $36SephoraSephora$4 less (10%)

    Matches: Both claim a skin-like finishBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: deep / rich - neutral

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW65
    Shade match 77
    $46Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    48
    Wear & performance
    79
    Skin suitability
    100

    Slight colour difference · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · No skin-like finish claimed

    Retailer shade note: dark deep rich brown with red undertone for deep dark skin

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    Lifter Stix Multi-Use Face Stick

    85
    Shade match 86
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Same cool undertoneBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    57
    Skin suitability
    50

    Close colour · Natural finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: cool very deep

    Medium confidence· Digital match

    View match
  24. Shade match 81
    $52SephoraSephoraCosts $12 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    57
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  26. Shade match 86
    $48SephoraSephoraCosts $8 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterRadiant rather than matte finishLight rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    42
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deepest with cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · Tarte

    Face Tape Full Coverage Foundation

    61H Espresso
    Shade match 64
    $42SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    64
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  28. Shade match 68
    $40SephoraSephoraSame price

    Matches: Same full coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    68
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP1 Mocha (Very deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Cool undertone

    $36

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  3. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Slight colour difference
    • Very deep · Cool undertone

    $38

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Slight colour difference
    • Very deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP1 Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeDPP1 MochaClosest shade matchDeep BronzeScore
Shade match55% of overall97
Colour96#63302c#61322cLooks identicalColour difference 1.3 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.2
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 098, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP1 Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeDPP1 MochaClosest overall alternativeDeep 098Score
Shade match55% of overall87
Colour85#63302c#592f28Very close colourColour difference 2.9 (0 is identical)
Depth96Very deepRich deepCloseDepth difference: 2.7
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85Cool · pinkNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 098.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Bronze

Best price
$39SephoraSephora
$1 less (3%)

Your shade $40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 098

Best price
$42.50Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $40 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.