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4-in-1 Love Your Selfie Longwear Foundation & Concealer TN3 Oak dupes and alternatives PÜR

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free20No drying alcohol26Vegan2Cruelty-free7Oil-free0With SPF4Mineral7

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30 matches

Closest shade match: Ulta Beauty Collection Adjustable Coverage Powder Foundation Medium to Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
PÜR
TN3 OakChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Medium to Tan Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
93out of 100
Colour
89
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$24 less (60%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: TIRTIR Mask Fit Red Cushion 33N MACCHIATO

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
PÜR
TN3 OakChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
The match
TIRTIR
33N MACCHIATO
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
86
Wear (Wear & performance)
79
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · TIRTIR

    Mask Fit Red Cushion

    33C HAZEL
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: medium deep with cool undertone

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Medium Neutral
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    500 Bogota
    Shade match 82
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: for medium to tan skin w/ warm golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Light to Medium Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Medium Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  6. #8 · L.A. Girl

    Pro.Matte Foundation

    Soft Beige
    Shade match 84
    $9.49CVSCVS$30.51 less (76%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Warm
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  8. #10 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 125N
    Shade match 91
    $12$16Ulta BeautyUlta Beauty$28 less (70%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  9. #11 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium 105N
    Shade match 89
    $12$16Ulta BeautyUlta Beauty$28 less (70%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  10. #12 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  11. #13 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    280
    Shade match 86
    $44SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    83
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  12. #14 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier VII
    Shade match 89
    $68SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Medium to tan neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Olive 290
    Shade match 85
    $45SephoraSephoraCosts $5 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with subtle olive undertones

    Medium confidence· Digital match

    View match
  14. #16 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26
    Shade match 80
    $46.90Ulta BeautyUlta Beauty(product price)Costs $6.90 more

    Matches: Same matte finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 79
    $30TargetTarget$10 less (25%)

    Matches: Both claim a skin-like finishBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  17. #19 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD51
    Shade match 81
    $69Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Same matte finishClaims a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  18. #20 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 135W
    Shade match 82
    $12$16Ulta BeautyUlta Beauty$28 less (70%)

    Matches: Both claim a skin-like finishClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  19. #21 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    140 Porcelaine 20 C
    Shade match 85
    $63Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    45
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  20. #22 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B30
    Shade match 87
    $72Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourSame neutral undertoneClaims a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  21. #23 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B50
    Shade match 90
    $81Ulta BeautyUlta Beauty(product price)Costs $41 more

    Matches: Same neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark-medium shade, neutral undertone

    Low confidence· Digital match

    View match
  22. #24 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    BD21
    Shade match 84
    $72Ulta BeautyUlta BeautyCosts $32 more

    Matches: Same neutral undertoneClaims a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  23. #25 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 72
    $30TargetTarget$10 less (25%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  24. #26 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Tan Rich
    Shade match 81
    $39Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneRadiant rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    57
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: tan to rich complexion with cool rosy undertone

    Medium confidence· Digital match

    View match
  25. #27 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B20
    Shade match 81
    $72Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. #28 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Fair Ivory
    Shade match 82
    $18.99Ulta BeautyUlta Beauty$21.01 less (53%)

    Matches: Very close colour

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  27. #29 · Givenchy

    Prisme Libre Glow Serum Blurring Foundation

    5.8W
    Shade match 83
    $63SephoraSephoraCosts $23 more

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  28. #30 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$25.01 less (63%)

    Natural · Medium coverage

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TN3 Oak (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    340C

    Rare Beauty Liquid Touch Brightening Concealer, shade 340C

    • Close colour
    • Medium light · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium to Tan Neutral, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN3 Oak. Every attribute compared, with its share of the score.

ComparedYour shadeTN3 OakClosest shade matchMedium to Tan NeutralScore
Shade match55% of overall93
Colour89#c7a487#c29f87Very close colourColour difference 2.4 (0 is identical)
Depth96Medium lightMediumCloseDepth difference: 2.5
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium to Tan Neutral.

Same or better

  • $24 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

TIRTIR Mask Fit Red Cushion in 33N MACCHIATO, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN3 Oak. Every attribute compared, with its share of the score.

ComparedYour shadeTN3 OakClosest overall alternative33N MACCHIATOScore
Shade match55% of overall90
Colour84#c7a487#c5a07aClose colourColour difference 3.1 (0 is identical)
Depth97Medium lightMediumCloseDepth difference: 2.1
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit Red Cushion in 33N MACCHIATO.

Same or better

  • $15 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Adjustable Coverage Powder Foundation Medium to Tan Neutral

Match price
$16Ulta BeautyUlta Beauty
$24 less (60%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

TIRTIR Mask Fit Red Cushion 33N MACCHIATO

Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.