Beautler.Your beauty butler

4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN4 Coffee dupes and alternatives PÜR

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: R.E.M. Beauty Sweetener Foundation rich 9 n

The equivalent shade: scored on colour, depth and undertone only.

The match
R.E.M. Beauty
rich 9 n
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 110 Senegal

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
86
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 90
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly lighterDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I am Magic Powder Foundation

    Zambia - Deep Dark 1
    Shade match 90
    $20Ulta BeautyUlta Beauty$20 less (50%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    465 Rich Cool
    Shade match 82
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 93
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    75
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 92
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    75
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Face Tape Full Coverage Foundation

    63H Espresso Honey
    Shade match 86
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Espresso (W-114)
    Shade match 82
    $58SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Rich, warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    24: Java
    Shade match 86
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep rich espresso with neutral undertone

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $44SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    83
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 83
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 89
    $56SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    75
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Face Tape Full Coverage Foundation

    62W espresso warm
    Shade match 83
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  15. Shade match 91
    $47SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with deep-neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 85
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    75
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 88
    $40SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 92
    $40SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 25C
    Shade match 83
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Very Rich with Cool Undertones

    Medium confidence· Digital match

    View match
  20. Shade match 92
    $17.99Ulta BeautyUlta Beauty(product price)$22.01 less (55%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. Shade match 89
    $17.99$44SephoraSephora$22.01 less (55%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: very deep, neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Face Tape Full Coverage Foundation

    61H Espresso
    Shade match 80
    $42SephoraSephoraCosts $2 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  23. Shade match 81
    $48SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    75
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for rich deep skintones with neutral golden undertones

    Medium confidence· Digital match

    View match
  24. #26 · Range Beauty

    True Intentions Skin-Soothing Hydrating Foundation

    Midnight Sun
    Shade match 92
    $16.50$33SephoraSephora$23.50 less (59%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Slightly lighterRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    43
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination/normal skin

    Retailer shade note: very deep neutral

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW65
    Shade match 79
    $39SephoraSephora$1 less (3%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    73
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very rich with red undertones

    Medium confidence· Digital match

    View match
  26. Shade match 90
    $28SephoraSephora$12 less (30%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: coffee - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Low confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    RICH 2
    Shade match 93
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    87
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 93
    $48SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN4 Coffee (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Looks identical
    • Rich deep · Neutral · neutral pink undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    62W espresso warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62W espresso warm

    • Very close colour
    • Rich deep · Warm undertone

    $32

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in rich 9 n, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN4 Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDPN4 CoffeeClosest shade matchrich 9 nScore
Shade match55% of overall95
Colour92#482821#432820Very close colourColour difference 2.1 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.1
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveCombinationBoth marketed for combination skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in rich 9 n.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Not marketed for dry/normal/oily/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 110 Senegal, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN4 Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDPN4 CoffeeClosest overall alternative110 SenegalScore
Shade match55% of overall89
Colour81#482821#4e261aClose colourColour difference 3.5 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.4
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 110 Senegal.

Same or better

  • $16 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation rich 9 n

Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 110 Senegal

Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.