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4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN4 Coffee dupes and alternatives PÜR

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Liquid0
  • Stick0
  • Powder0

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Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: R.E.M. Beauty Sweetener Foundation rich 9 n

The equivalent shade and the most similar foundation overall.

Your shade
PÜR
DPN4 CoffeeChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
R.E.M. Beauty
rich 9 n
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
73
Wear (Wear & performance)
57
Skin (Skin suitability)
20
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN4 Coffee (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Looks identical
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    62W espresso warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62W espresso warm

    • Very close colour
    • Rich deep · Warm undertone

    $32

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

R.E.M. Beauty Sweetener Foundation in rich 9 n, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN4 Coffee. Every attribute compared, with its share of the score.

ComparedYour shadeDPN4 CoffeeClosest matchrich 9 nScore
Shade match55% of overall95
Colour92#482821#432820Very close colourColour difference 2.1 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.1
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveCombinationBoth marketed for combination skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in rich 9 n.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Not marketed for dry/normal/oily/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy rich 9 n

Match price
$35Ulta BeautyUlta Beauty
$5 less (13%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.