4-in-1 Love Your Selfie Longwear Foundation & Concealer DN7 Cocoa dupes and alternatives PÜR
4.2 (1,788)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
86
Wear & performance
83
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for deep skin with warm undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
79
Wear & performance
61
Skin suitability
20
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
79
Wear & performance
51
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
73
Wear & performance
51
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
64
Wear & performance
75
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than full coverage· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
61
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: tan to deep with neutral tones
Matches: Very close colour· Both claim a skin-like finish· Both claim long-wearing
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
88
Wear & performance
61
Skin suitability
50
Very close colour · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: deep brown w/ golden undertones
Matches: Very close colour· Same neutral undertone
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
61
Wear & performance
53
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
$39.50Ulta Beauty(product price)$0.50 less (1%)4.4 (15,124)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
79
Wear & performance
54
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/normal/sensitive skin
Retailer shade note: dark skin w/ neutral to golden undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
51
Skin suitability
100
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
73
Wear & performance
53
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
54
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deep neutral skin with subtle red undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
$39Ulta Beauty(product price)$1 less (3%)4.3 (1,754)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
76
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: ultra deep with neutral-golden undertones
The closest shade to PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN7 Cocoa (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Natural Matte Velvet Compact Foundation in 7N, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN7 Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeDN7 CocoaClosest shade match7NHow they compareScore
Shade match55% of overall98
Colour60%97#9b613f#9b6142Looks identicalColour difference 1.0 (0 is identical)
Overall match 85/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 13 Neutral, against PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN7 Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeDN7 CocoaClosest overall alternative13 NeutralHow they compareScore
Shade match55% of overall98
Colour60%97#9b613f#985f3cLooks identicalColour difference 1.0 (0 is identical)
Depth15%98Deep tanDeepCloseDepth difference: 1.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 89/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
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